Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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wZ\/W7dZ9CoJ++V4AZAE2YxdpaaMEl+wyjy5DLBwZOwaoYZZFHN992Qhvb76yluB+FyUb1jLJnjPF2\/j9fsjC4YvOn1Ry\/\/KLu1bs8TVD+Cm3PKpnpz\/pfZgo6pP9MNrIqjjRWQGQp2vbHrrs+ZmIe5Bet0cShtnhIG\/2IuKwtY0YzO+D\/SnLHUojoDzk45z0LY6z8yREAvV5pduYPnMDDcYpAmm69FkE8OifxycX1ALuzr6kfv7jhhKzHDeXhJI9kbciTP5kyqg9Cf9aXYMLGmDWS91ey5d1ncHkrjwO67daWHBMrgnVTc1NYrOzWAX8bAenp3hE6q5aU2hKQ8Hf5wkSZ5lu9lX9bjU2M9H90ODllu05R25cnvD6yA\/m5SVvJ+MgYIHjVeS9HRq1FOVH6N8V0zyZm+U\/aPv48O3xkQZfTBaKqAvxCgnlxPWEO8BS4Yio3hZF4BjOMVEtJxtBRvHlp7QVinjwQezx8RnbPqaIuR5i9jQOoRL11YIRCgAKNIl3OX34O52s\/uFmMFhjskyIdq5wGvb8ZALoGpWmBd1DjSfy1Sza+Zc37VTF\/vsQZPHzKKiaBkKITNWCJYNMAdZcra4rWkSypGfgH3Uyi3LNoasxZYHJbNc5q0P9ybH5IC+nL27ll42XVFJ3L969\/eefcThmsAMfjoxDPSiLCqcRxQnRQmeP1ODx2kHL\/eF3ztPknGq3\/\/je7ZuX9miUF0Q97NMW0qkSdPgEJvGdgtDI5MjSRiyVnGFXo4Jdi0+CdBxL8t9Vt5x+MOWcBZ+dezfos0AJshPvJm6UmzsrnyTJVcYOSXLxD3j8Yu\/y0+pmB7t47+EykDWJcfdzvA7cWAYU5HfZKQIXYUUYWUA6EDq3KJ+p6dAT\/Fw+RKQYLX6gJV3cbxeOIrq+dy+bV7KSnyvSKy8zUrDAGN23VHLsWqIT0pxgxcyNOhxWPKZeX7j1BE3uPVN6obuTbIWvOUpjZbAgrBeIr\/bBPVjCeL06LWxhxlLvCyjGo2PskrLIA\/KsA8gLaaGuiK3IL+KLgczvRb\/GmD48q9zzCEflnXJWtxggTSXvXyVgeqCjm9Up+IeI+FcjSTq0XehXSQTizN76v+c6DHFLVe5EJdEhRj6qJpK\/Y5k0nWdDFU6N+lvHCY8buEXNLiYYKo6lQlltjiqd1KTrFF\/w+\/NAKTrqb+nhLbvD1noegPtgFMGpvT9uD76\/gxCKEA\/zuOhx39F+\/xBkffMWTZdJu05yjpDt9yzMBM15sxrYFLnVOtDcvYxe9VX2yyaeoIEfsrzQAoowEI9jfs12zeobfZ1oesEkvmTWKMv01kFoqB4cikt9guErQQbyv+ip6R7QE6PhJwmoxz3psZMMnZNRHLdQKYAyvwHhdpIWmR5m9QPqW+PeVxXYSk+LRHF+EOVwhew8\/jfL7P8QT4kG362YFxNjRIE7ND1ggv3eS6KRXGMmS38B3UwcfbO+Ju\/rLBBeNieqX1j14z90cqbGuJH0xrLYmpEJCJuuBGMvAviPA7Dd4ScfXO9d00sQ0qcwuhEJnnbMmuYOeSP2Ohf\/bL2npTaLWyjkRw9azr7GqejqgsppKKzU43RZu2cazZBSH5cFOd6a1U3jWnZwP\/sZrUgmRC76MdVkA5WD0WqwYCEEkWxmqcUjZ78y46VnimANYQHZvr3lxnNkHBV+7j92xWv+xgP90woifhRc3u3wjY5ZywqmitUyK39RvPdgalrZhdEkSIFMvLhRj62EBEcx6GNjguNScnLcvVNfO\/6KUzrPxmyDL3forqgITTFDyFKa\/ffYoPxT9SzumvqAsEUMVBnJ2x6y6rPLZd7Qqpxpc4VpBhoubWOlz5mn4lPLdIbnH1sjTA8g5Z1OhZs6sjrfkIEyw5oz8s77zW+HPiLo2MBPYi820rqgiBcOUTUmMr1ZF\/OIA4KUisiSQlNcU\/cQmTxVabHcy5A74zD6DTU9042YdYhsckf1jIfWtD\/5cVLh4DErkp3NLDdgKMNQyTlMSUP5MC3LXdMFIcO3ywLEcML3Pmq9oOBVEdIfWzr9DRTIY8omTfzKCZTbu1jkAC9qI5jUTqqCAS\/4UxxYTZDANmHVy\/RYxIwX4wl0gn+kJOAHrGI8PtKqbsgqzTtYPnwPvIjJ5nD4ciVFXJ4Y+TewVuUS5++yGsJsNlpQqNt0+QFJNKFWKBGEvEHzcGvEXyBVGFnBZz5kUos\/ipZ3u8f0a6HXPhkmGPO+9Y\/yttzmbBbuGOLCBjvF5urSeuxFm+Nm5sULqtb0Sv8D0363gi1ysr2kKjdTJKZwmHt8X4VQxO0jksgDFFd+i7O36l+goJkQjs3MnO0mLWWtJVDcG0uChzvYgtUxUQ5iZOY1s1FlTt6snrA+MKZ5dkG+HTC3gy1AxpBQPoOn8goBEHQZSvBjZYlyA94linlYZJkr25cT5xZtwU3\/vfxseM4cJ1bF5XeUhvPQkdzKUE03UaknfsdN2UwHSPyeHDdEAY3Qq+kKPP6LWEyw4HEwGF\/WjwXLlSo7UFrELGueBpJShOq2YNuXuHso3O2MWPeuvNsvmSzrnyrMItPse\/rkaQylPd\/MB9HT2ufRz\/cqf6fX3QQ7tmDmNd3FvnwqoGk4YGeujbvkKMns0nHNoHfha0uOrzH54DysgHE53NIA4OzsOojOrJSn1vaBnZpFzBTZbziGYpJaY31A2Po+AXdb3a4PIdcxnW5ed7d8vELceBu2OQe1VSTfkpJ9TQNdBA1Xb5KgpvxO2sUmIv03axEq4bb3YYZp5IAKZBgm\/E8sv3T\/c8UaaBj07KG69Y9Hnsbfs+3Vmx31p\/eOYKTI5YgVhFwKhL\/odvVIZablsM5o5vhe8TywsXQlClgI\/dRVHPIlBip5zGFaaAAKbuHzfVC5Z8tFAarHL1Y9\/AiHFTpGWuqnoUgdiOBfZLLNqGyJbUPTJHB56dV7atVN8S9OqWsw32IgnckHJ243KLGuygEfEwuU\/hmzKyp7rmZvKk2XnP11fd37StKqvc6yCycv+IH58fCAyRuMYbuqkNdrvMgYDqUpclds8ZdLglEVf1O028d0SKZh\/LBe4cymDidSkT2Pdp5naenu7n4ZLGiYHQOwk7dHtf2h547+lOnS7EfnovnOfH9CFSbEOpkygVMM3xsGpNRYBEN2+C9OaONn8dA+Gzf7dwbSBfRcVMlZd5CFEN1EoTcQgT\/5PBlrDU6zK4ngNFuKL+rXo+\/m0NZv4qgzY9I8v7irGMywC4xBelkiR7WiBBH4T83a1vUj2akPyskWxmAggRV1zzAv5p+TbHMSqPbzcMX9ZAJ0hrYG\/6\/IGxamW6BSqahNDtJbh9Fho\/Qmrpy4ApT0Uw7HUylbUD5H3EGGdGnwehbXD02mG3bHXODce6SZhQHY2\/IFEdNEkq8\/bqaU\/cF2G6ZZyDBAWTRaJ8PxDTz3u+qcxd0jP6K3v49cDm7q\/BjHOPCPLjs8ZnqNbfWCA09vgVi0mwJBlsPdnGsecEj0UxeMX6op2CVbBbwVal9pkIeH8tdXB4LZQrCwEj9TwvQaw24VzhxnJN9lt+\/bsc63CeNa0UQvf5ObSOpOo7HxmIXrBY1zOOjRnVFA+fTJ+bSmkXbf6H8fiT6ZBKVJMsshRUp0NPWr\/0PmaiatSZLkTg6ATY\/Bzb9JVQOiIaBJAp8STNrOk+IsxF6Bcfdqudq7PdpYDmJbtP+CHgE9l7YaUyL4UIG5Szd6RssP6t5IbgoeOEaJFoOPgddb7ULaiwTj5oCpYjVjG0SY\/iXVo+imLhwBq+TE5BjwW23Lp5+aotszWnK02Mikqgwpr2+SAhW89O5VhIY42KJI8YK1JzjJJTg5aRW+BlsXx8mSFb6hrD5uZisHKnFbCHJTr2aGkRdAJWKqiAnbWa0stP3ndNvuSJ7++YqOgsy8gSFOC2wzLKEQUQjgsOzILj+P0iCYjDWeR4qjX2WhsNceeOY7fhGYjg+s646b9uAXixWShcbOqRij3VHtYndlcLetgIuVLeudQfnctV78rzV5pW+bTuiCf\/FiMlxQYIYPgdZix4jRICWWeZQBCkOUprPtpnh+ao1obS6KXqk8SoMsBUR9f\/O0KSZzejONP9\/0VkRoBuyo3Br8z3iBp6uC2Er7rHT161rcZEyAjh\/qkLbq\/rDrbNHckJoRRdHj805Lflj5xbbvAtNE0OSoc9mkxoAnjP20N+Eds7XaN4eIdoeSzLZIiVDcOr0NsjH1f0VBbU\/V+z5coDDtERgsIHqIxAw9\/o3WBBxWjYzY+caEAjXY=","iv":"99dcc1a2de94f69118008351fc301d48","s":"6c1b6d1b19e6149a"}