Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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FD90bRKYa1Dadz2YDcLqibb+8HxI8YV69SiAxSri6tuRYGTYzcdWS\/HAn3Er3dG+kfF+Q+UAhBYdIbmRHMSEnhefADpXtoQQK9Icy7fGSMo7VLE+rLV2mSo1HDu4zNZmtlrOsL1YSsQ2NhMAeEt5wMpKS5YU7EIQ1fns0uO6VlDn96BFTITUS\/jztddTKa3d5wzzwFINBU4I45F9CkO6bEvONC21LytIE0EGRlkOc6DjSu70CVQgSQfulJY5gKaQ6SYfLsYpZCAt\/HvnZvEBo\/aSdu9c5tzfipJlICI+WREU0gz7XY9NCM3+86tqv8ZJIhJ0xNQyLpnKBM87wSvfk8vMlMG2J9yU2EPEp20dUhOc+DF150a2fvRc7v0GF8D7OrzTb6X8yd8nMpPbN8enXyFMWQvkAmI16LGrhZ1z36vUw9BwOw34Er0+ntPcbbpmXeN7GvHNLIfr5t5aGkr39xKbhr8OVj5YkZ9kHw8+BP8JzVouv22NUhGN95OPEwCCl0IPzOfm6qtzvl6a8P1tcsHgZ9ucJXZqw8X+1lHV6Lpcs3VsBvN4GyCBiHF8TnayzVARrIh6IRzB1YjcPs7uEYmvjgTstJU0pY\/l12nC7DBJ+rvliUpZCZZV46lfMD5GjhEXXCgWOzuEWVtL47IHZOE6gZwzaXOQNeuILdjZsRXbcrGUROwcc0+lZ4BOSgE5cDOJKEcCnyrDLOSp0baXbT9J\/QK8QpyyfpDRXhPn\/LnHSzDoThQrUbJwEBoDdHaz2jZ4R5d659jjiPXiGT\/h\/0R0S8ZZ09gR0D8aehZx1nIoQ29z20+G5XRz+dn8A1C5cZpi6ZwKVuGnyiKyZ2SHJdBZk3i3GFLRKj+3zUkIO1RfS1yXLZQQajBU5ZXAr\/EWmeAFigXoaMd09JqT5nk9njoVPk3VfidMs4ToogMGcPqN3+K+vloUDw0s6Ct74vMZoZt9pJk96uayE0ySlSbirnYOlkVSvOSQBXq302UUbDpS42e+pivkzFu8\/pZqVfgSRm1YWlT1kF+ht0TKM6c+u\/x37chR+YhNL8MG\/uWPBJ\/nIZXacZyWpNBCzznJ+yDvwl2\/uZD9\/pTc368N3h0pupbRfAOL8CvwViiMzGT+jLOvCIbkwQ3mt0kgiKReIa9cTdkTIBXL7LnyeRipAJMCbrmNgIpqF6uODf93xU1B7wprNm4SIzBSDGfmoCBAS0jH56D58dEv9pMbG9Y9Phj\/nKdgemm+EL9Rf6QgdG0YB2yNegfcI0L3hPZNLDJ+W8+AyGGTaDe\/HByINSJGiaL8zG14yrtmjfuGNAEm0cm1CAD8wb72K\/umwnxHFhrpq8HsPxUz6vdWQk9oBEzcm6aTxHpApwIiJTDAKto2SeZnDVLgwyjMPMZsw+fsNkopDjxIL7vUsl5d3fjIqCE3bUWQUitLPXl03CaH5A+LG3DYGz9liaufuzrPc7o4EmCeSqOJh48luyH8d2YCPe1tG0SZ5b4zg4jtSlu2pIN2meMv28vfnvGzEWvoBFY1PRmIYFWhi\/n62v7S4RPDmDOm30QI8pO8FWvJuSOeZ+674gUTJViWiLKn5k6jgrSyWw\/H2uCTEKes4\/UUMWWhQOSkWZsHEJdc+5lsf\/WF3NLHLtW6YbD4h8UKPHBX9Gtz1objHxQD+x+0WIm8xsRo8zNmxDwFEbP4Kr0zX8+UhtDM6SNNwMUZqBwqU4YDNnQ75rJCnR4ybre5Sp3AJA43olXT5+TXi0OtfH7V0hhjqQmQ17TJwyVESbGibwXJ+w5XgMvoisnQDUJJncHJJq6JqMZqEBBJqhxzryDLmYQtQx5dyvv04I6u15erHLap92faaVj7sxEIkiJeupgIfHNiLtJeDtVep01xXqCmBaYmLBsqpTajXrgPiU\/CZq3BXrRXP1mkH59MEisBBkntFt3UFLmuqQbqD2gRtrexvoYSGIQBIz7PETkeA3R8Nbknu3stQ5JTnpBmGB7\/kkvK4tDoSjPgEQnv0K9r1LD7xVQQiSkk+2geiAbw4OJ9sm86YUF48CdNSAttZw3w972OsCTi3PCkKrgOyH56GTFcRuXpotVisefkXZ0AzumLymgYPHNnE39U7q6KEc46f+lbWFOUrZeMX04JhAF30Af2TQmPNZ50SN0JuoQpba8i0jXCD0RQYp8oSMUUTwmr\/XA1zIVA3WJ3WuJb9+w+tVak+VnC8E6+PkfxVqIGx7y1HKMMQYOu1Z3aLsM8MozYBpCkmAG+TTdEOfQf1nG+PXWcf5UGvMYSrr7M4PpxrWG6nkypFEHc\/LYESb\/PLg\/Pgx1637AkYXwK46iV+3AWqmUkqZTt4nfmAxrR5qnrKQN79wQRwPwiYF9v\/wFPhIlsm04MTQpTSGnPq\/MIP5fRCNvsDLcZHXMjzpQriGQxEvJm9VW2e2jxNPVc\/F8OONQ4wdZGCf\/NHf5Ju6jIiyBfsgZvBeLXVyFrvoBdj2uRQQ51RDZcBGWUlna4etbvnFoEbURUDnhfkX2KUvN1IFK0Z91KJBecGB5TIyYtzRhQrHRjKGAXuOjGyjctuVOvd9t+8VRaCKvUAyx9iNEtiw4SLXBMsIjHr8Rh2qTZ9le0r7TQUrntrlYFlFlBT05m2zXerwf6NwjqUP3fWaoezeNKgjnjI7hG0o+jJtOYYbSVrUSv0A+YpTZUONBeBYVd5OSZftg111ArFQyP8wOye\/gEkHbMoJy8nHdKJGWBWaSS1oUHCf+nhEoxuMT9ibYuu7+FtWeJoewIhkulmHh2gmz4e+ZxZWLiesjhBhfh4E+GZC013tgC+O3Aup4F4y8wqgsn6gOZX\/8ciKqTFsJU0QvdfUeOCqCdHuhuoqRRVvrj8kfJqsc2rR4UucqM\/\/RVEB0NsJx395L3GT+aYwHSNw3Th2Ln\/dLvn\/Hyxnk8PxFAKPBok\/DbR31ZhpGIqWRBXFtC5l9UrY4gH2WVvxoDXQXZOG1Y2Kp+rbOIcpZJ2rLfqhP3Ln1qixJZT5rP1Cb9IweXPTxSGLCKkgX\/M2obuqQmPoS0pDYSz6ERP5An6KzR3SPTmORHNlIOiPXqyAm6ILD2mGCQQUTh9ZSXcuWP4UoZNah9YS40F3mxU6B3Gd4nlUJbTCZziiY41jFS2WaqCxurphsXBLQjRTEnTU4iT7PZYkgLAHHUSOPVBTkoxtUywhcrJQ3g0Ad5dlQhZY6zw+QFSrL2G2dzMISLs0YesO9o1LkG+geNT2rDTG85oO7WglLQCOS4EdnpKfsU3vUyIIGU+v0guo3ljw8nkS6kDJ4OwDOz4aLdUi5U5gabDYZXRK2Ptd0ZpWoB+JCwr2Fux+2VC8xFrrRqYcWpn8FAm3atDxVnC5aaOs9MwPozD4Zu882v9UU4zRPSQyDf1whXYGmF5A7sHWtxm3amJjabBwlcL\/BTwe5dsHwiflpg0sCHCeMxyMERlu6I+KeQB58fUrTgsK69X\/UZHqbG4bY\/hauW+WNWWFDBDz5KkmpiMDkScIuQ+7Tnlo9uxb6bXqZoyNwYXQ0Hi5kjDu09sPCfdqnbJBxksUdp6drG3gIr6e3vs9GUElatOjj\/b2B\/Ba\/m8FC2L9HjBJuWIevIw2rmb\/asIsMJum4Aqcp+Q4BFHl4MgCD0Avta5JM+XmhWUW9pczOnC\/KrkzVFtUGZhmdI7JbteSDV7un8RQ\/B7qIiIVVx+4CqyPVXcmRznHMMI0AL10WCk5CLdu1KM4c3xyRLPss\/nE76QTv2kWcTfpQrHhGIGPixKsXrTZ1NCQT8q4BIBe2O6kpqUCkbHUg9aHRqLxKVU+QTVRLVmGT0SziSO\/cwkhA6COV6\/nkdcnY3ArTDKkfMxWqi1+9L1T9\/V+P3OPtfPedbnIfK232OACKdaRNW0VDskHv4vpu2fVyC2lMi8k2a26z6o7T\/N2s9\/\/X6F6DqFPG3b7Tu\/JIbQ0JH3evcOR5sDAtlg9qqh+A6DrHdKE77P7lutml\/vJQ\/oiotxzBnadoEPYSa\/jwG6fRuWt6oqWsIVmLfbLzTmJWMnaKTVkQWAc\/rdJQAL+KI7RIAKBbHSNdHgjCa816Hu9aGfRsO\/g57LkymbGUGFJhn9bsh2WvSPENUeNrHJ3vkVIT3b49w5KERG\/8TjElCTqmMF6ZmtJ0HgnraJdd+\/5IcsCMbs7VeNEbiZyAvqawsXHs9jwA4z0ppvzwXZMpztecIwC+FzM\/VsFZWJweN1x5HGbl5M+jPwgPnKKj\/aKnUwxw9rZzezyOYDM3BzNxplmLLrFkl6fgJe2D7DPDGI=","iv":"6cdd299a0f8edbbcaf840c61bed0f459","s":"4f03e5fbb4f26ff8"}