Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"d6fe7fc41a81bc03d5e7f6671c4f7012","s":"1544dd7e8d63398f"}