Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"98bd36274d6ba8e78e28109d2641343f","s":"e3ab297b82c0704e"}