Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"d57cd7b6a95b232c2999a18f39a1ae9f","s":"a6940577c4f16553"}