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Dec. 21, 2025
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 4, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Dior builds five-story statement flagship in Beijing
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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