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Mobile

What does the souped-up iPad 2 mean for luxury marketers?

March 7, 2011

ipad-affluent

 

By Giselle Tsirulnik

The new iPad 2 has opened doors for luxury brands in terms of advertising and marketing opportunities such as one-to-one video chat with customers, augmented reality, in-app advertising and branded applications.

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  1. Luxury is about to have its McDonald’s moment
  2. Accor teams up with soccer player Kylian Mbappé
  3. L'Oréal to launch #JoinTheRefillMovement campaign
  4. Bentley Home debuts picnic collection
  5. JW Marriott opens first property in Greece
  6. Louis Vuitton forges multiyear partnership with Real Madrid
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Chrono24 rebrands in bid to lead global collector community
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Valentino Garavani unveils Vain handbag campaign
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Luxury is about to have its McDonald’s moment
JW Marriott opens first property in Greece
Bentley Home debuts picnic collection