The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"00d6c585677f1648a8ce75f52190ffe8","s":"29ac6f14ccca058a"}