The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"cfa3bdf1cb14f72328dbfa3c508d7139","s":"e2090435134778c6"}