The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"66ff3b8c14ef7a542b05c755d7d3cc47","s":"4ec61bd1cd88e632"}