The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"2e3a3373a71f327ec52f86681a3d8206","s":"d2bc54c3f1b136f0"}