Marketing
October 28, 2020
Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang
{"ct":"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","iv":"20c2b7dbb8cba94689390b36542e6d8b","s":"d795e9a184befb3c"}
Share your thoughts. Click here