Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"ef356729f4a833ad2715db52ccf372eb","s":"5d5992386513fff6"}
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