Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"bdef9d5ccb40d9cfcdd5b98a02d2d2de","s":"13735b22eeb208d2"}
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