Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"d22c83ba4a5c815f65df80697f67d19d","s":"7a25fcfb7684a2cf"}
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