Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"1b257fec6d77eb1fab320e10b5048bfa","s":"0a370cb1bbc8de45"}
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