Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"db774f8a57f4b7732072ea983efdeb7f","s":"6855ce0207d48b71"}
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