Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"724949ce10c4b9f6859a2f4f95240a21","s":"72b2660dd02b558d"}
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