Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"c9482e83e21c1241d998d8fdca854f70","s":"cfa8b192df25303d"}
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