Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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TsGvsHKJpNpWFLbSMjpKcsc8gwDUvohdpSI8+DInhsVypQcXNxGj0dpUsRl+a3VtswfWzmCZiFaBRFO8I64tGHLm3Pj4OrEuQVV73Gdnnz2zkbf0qhTOfGBOdz2WWCOnUsmWY+fXn0pO8k411YuA2cTvIaPY+ItKnfemBBPzF5KwQ0\/t29ifPxrvR\/cBhvTLF3iFSvBXct8CiH7dD00x5aLdOTd5sIa6niILxNN1uCg2x1LU6WZf8Cmf7ScyzmC3guPM1flDnovnG62yw6t4it5ofEydSteVYFXWApO1EDgcEEvMJv4aMjjrKHTyobFOii77CEY8o2nRCeWOf4Smn6VS2pV1tsb6qQC+jz\/fbHUSc2LUnFhnCUZVH3Kp6JbxbRJApIKq7kE4StJDtp20E\/4kXk+KoWNWEJk3QWr+59gbvRCgXS\/iiHiXXXglstPY0zfmdk\/U2EvAz8zsXGYXm28bQRaKA8V2gj6ksY5SWLK5CJo7VvFtY1HSGsSTyolFKkm\/og0GepkQGKTJF3\/KM8L4OzK25vQT9nudtNIVi6yRK4ILdlU5phbcg2yKPJvQHJy9MWb09j\/T8xTpJvHhBkG67shp+RNsrgNbcv5oqMLzaCmGUjH1XCSM3E1DMpFkjt4UgnArVqIGMxtYpfRyYLzEMd0okkDxvX9oWDXS4qTTXWZXWMqEENE5nqMu+VmF4rnHBWyHYSHWqV3DU1vjELVpvPanI\/GvVP7Qdl6C6cDJEJyFq3TtB4UcA5YRjNPxrdqO2XxAr2AjWpkIGg807fOt+goLgudKp50l+0O7Ogfo78HaNnAYx0a4imaVfIp2aMOSQE8EcIMplOkeKRuNDQduUOpIhsEm9ybE5K8YemKB0Gf\/frYxel45PcnqBsclWWqMDD8BFvQ+9T35yP\/bMrKc3\/s29mHI+5DA0vNAcInC9l+sm6gBPv7+\/RVWsWsU\/EGkpZ+3N+\/kvfVqNMrCHw6PFHF\/Un7Cj8vS1ao+C9zBdNG\/hBCJ6Zd1iSXvrYp78lhwrScplXzGyJVy5Jooz9TaFH+5AdFZnKr0cKfeCc7iTcWDpuaF+ykQ7ikiqfoeV3MYIg2rvvn3ezNybRH7pg\/cMq88Fjjxapl2evcBTf\/SA0FYo9+JKmrJW5QuJw88UGQKxEIAkt5uLaMjnqGV\/0gQwVTgmziOttwrJGmEO3ex6oy4XwAk4JEv3BkMzH4TqQGbh+nkKbL84rNaDQkNYV7NeXJK4NLmoUvbw+pF389gKO+Y8pZxumByEqTF87yv3jdB08gJlLcAw1vJtJLX3SkFP3VCIj\/tH69btmYZvKYa8K2ptfPtO2NsTs6lbcYrN\/T7rDhsgLRzUlJUUmGvsCPKNehC0UEW4dOFCx0XUy\/QD09h+7mX0p4vKhWEpjPX20SN5jg9oXu6lTryte6CehKPyqEwqJZdqBNHf5DSVOLOIEaq4UIrkZtTb8dqfhpxcfgrvoY0rcQxWQ5scOF\/qY0ssLaBjhIYKByAxMJCGQ4mC2YHEr3KinbdgQjL1SnzdswqrPNtrTnJ1MwiNd6HP8QENVPniOAqZ6VzRbwUfoTOzFTGQGVemTFgenwpgraRhs3xhJbUYLNwd0DFq0wd4iaCwgHjUJd2fdmFObTB+l4D5VCIPrKpLRjbu8WJyklv\/uWs+wgXG2Q0vQsf4dzzUj5hQqI9elRvDH6h5X2u1\/Na0O1GYANtDjUuDSo75llQXHBRQjKrMazSkttc2jF5keDfykaX5Rk0B0tlF+ME\/6h3W6RmncIDGGjUKebYC\/kANbD70OmS5liNWb0L36Z1yOd79FLYmW8WkooDrK9qAI8b7IGmPy\/+jbMbjMztjdGolh1Wbu9JmEUgaGpnwfLtB0zxqTUJr5Q5fKQkdo1vNJuWZAKpBME0b8PhmAN\/kWoEpMRiMDg3XabLbtpI4NRX+D1pngoPzbwrCXn8UfdmPn4\/LsGwXcw48VeG70Oz\/rMRWN6c0Ubnzi0WdPl20xSH2YtSGZH\/4atZ8MKJ570DnJiM7y74cpViWT\/U9fNNNrLBGOxTbcw+ql3khGZiUJcWauj8t4jaAD27eTyCwsXkC0MfWL6Q+v3QyAY3llhE5tpc+c5HJ5LhqqIidWV7B8bOm7zzRiJCfLiOqok9JPjlannPbrw+6xRurpekdY+G14BSbRDQutmpADZbkrcOzib8t3YqRfoU6xKcbqNrytfO36U9wqNHu9hZXuYYBv7UBT3dTQxR2i\/msCgFt15RIEiSvB2kI6ICSaL7kyLM7AY4\/jp\/lLzQc6tNvcZQL0tPf0+xRxu\/Dnp09k8WENJo8I2P\/EiGfZHEhGtb8PK884t4ZghSbBGCcDm8xTHT6g1g+CjYtHxnwBJFxxI3Id0p6DWOwx87e2FMpC4sRcvfwrVFltWOwi6BmHWpPBFZWvm52m5\/080tf0mIPZmVQS\/ZY99bw\/AkB+zUByZU76kTwMcUb5eg+BRZHQJmnCqlcvE8ZFefx54zED4L4ULEXbRJX7v2wF0wLftxu7GPtu0HNKopzzxXNYxNXN9Q6drrqrM\/nqx75mPPw6zGdprcgm5RXpcfmXPzwNCGTpMXA50K4sJM4JXiYL6iMr5oi07qA6GnhJNmEOcYtqYHbUWCiuGTmKKxXarhQaPmxLKRZiDsSMJMSZLraxSF5DZ8carR9\/1fhNlZQxSGUotFWr9IWszir\/qprCsaY8lomNmDScvkfvbiPjbqEJT\/yp\/yB\/USptHg6yAsfFdCtXi6IdFHDL2MvK54nhMgpgDREbfQi9KtTw6DdStHIgMzK52UyToUykBeNRMURlNTTCJXu2UuGUmT45MqMBevdwwk1j6SPDieBzhueFWXWkPRyxVO3xn4uxyICq6pi0yeD8FZJZeDOp69QdhBgO9Q+bqgHhrGLcSGo0LpWE9hcwyB+NujnVAxAfIea9JxfIcI4QYBUENACKzX6E8DJqRSuXAsBMY4kTkt421oMJ6NTKYYHxKcDN+YWY8Zb7NWtQTKbdqjSbAXgK1jtvrmI1SBy7xnV4AbV0PWEfm4mHGWVzP0ieUL2+mymLaP1mfbH0gKUq2NwbgqwYdYwkPl2uRuhPV0da6FQ98UA+qm3\/\/uJ6Zg3K5qkS+P\/vgqrHluVFo2HchJecsRVxO2owSDYjxFiMX5DXuXmw\/jlv5c1PbqCAqj0lN4Wu5DQGAO\/Tz4HSWQj2xF9qe8wsCtCzx5QReBf8BKpUG1gsfXcmdjPIuEsJIkkw92p9xvPK85roKcZ3GHSC49jTOKVjxEUpr0aDx293CgdK9dAejxoiH\/EwPuJEtmD\/MkxLFZMl8NaLqZ7ybcMsYC5SAUgQWw2OfIR2J28aZh6Jtc2P\/dYA0BND7kiV3LLPA2vP4cOZIAIycU5GkCt6t7OpjrKEUMPBUSO7wJcbH7VueUYysb8xJ2EW\/Mc\/fDMc\/bgs1yDw\/W47P7DDRb2lqFENBxhBYVjouqjZtoF9+pehsOo7sCBn\/ZxPPWW0dm8otSkbxzQEFggEyjq5un0jOai\/r1skd5aaxgLYefKYbm+wx4TBBrSd6tHIy1hj5I7gwP4aPEHZLgmU+HMf09SDmMXWZPDq+JcAdDwQLG3Nh7zvnegteM\/jVq55JjSbrW7x9+CLGI4NoATeyPHOutIrfRtAuPRInvxCtCoozr+RjRh0b2+bR9AXFym81oDBZokz7hHwm1AuFvX8TbiQXtEdS6p5gaK5LUEj\/A8re+eVcNWMjlrlu1hPAv2zankN8ML+HHZRAF49Cu\/F19FeRGawvXSFD9NeePDvIMlhnJ1iryjz4nmukJC7UIacRa0t\/5oLLUdkelawoIyzotbuw4DJjovSdmWoegn+OEIGUl7+ezOoMKQtPN7nlVJ2K17Lib7zwiA7WbW6bppH+5ngA0jLPX\/rRMH4c2zw1wDqZ8AsgcF9KUyAggaaJ19A1m+yPaNhirGpIg=","iv":"d311df667a723989652050e6adbda121","s":"27add3539fc5c9e9"}
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