Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
{"ct":"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","iv":"b06db74c32e040bb71f485d947d7d5ee","s":"3302445227f09ec7"}
Share your thoughts. Click here