Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
{"ct":"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","iv":"032714d97dcd5b623e8eeafda87d0da1","s":"b38af92822391264"}
Share your thoughts. Click here