Marketing
April 24, 2020
Ralph Lauren highlights its contributions during the Covid-19 crisis. Image credit: Ralph Lauren
By Dianna Dilworth
As luxury brands wait for stores to reopen after the coronavirus pandemic passes, many are focusing on their branding to connect with consumers whose lives have also come to a pause.
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","iv":"41e024734b82e93f7a13574c65fa2537","s":"cfaeef081b8d43f1"}
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