Marketing
November 13, 2017
Apple's Face ID tech is still in its infancy. Image credit: Apple
By Danny Parisi
Apple’s iPhone X has brought the latest evolution of identification with face recognition, but how will this new tech affect the many brands that work with Apple’s parameters?
{"ct":"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","iv":"dd24443107aef90421daa8ce769a8069","s":"897a02c16b3d9c34"}
Share your thoughts. Click here