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Apparel and accessories

Why Burberry’s problems should scare all luxury brands

July 21, 2020

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry

 

By Daniel Langer

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1 thought on “Why Burberry’s problems should scare all luxury brands”

  1. Sandrine Crener says:
    July 23, 2020 at 1:44 am

    Kudos, Daniel. Excellent analysis! Burberry’s short lived success has been so overrated.

 
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