Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"3e9a42a4b7b769097919f2aba139afa9","s":"82650ff8900f38d2"}
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