Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"4d78636ef1c17ba85b06093638a93e06","s":"e4c36c54be1862f8"}
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