Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
{"ct":"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","iv":"54451e330baf572be851c6900cbceb3c","s":"ba7258a0dc4dcc5f"}
Share your thoughts. Click here