Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"2d59df48ecdab3c39d55d1fe173fb1dd","s":"9ac4ba526bab8922"}
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