Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"61735278cbcdb631846229bd741e0cc9","s":"ddcaed70237db62f"}
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