Retail
January 8, 2021
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
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","iv":"6eed31ad8c00bc0f31488f6f9ff0b7f4","s":"61e78ccc3dc12284"}
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