Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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xFvNFHft8cKuq0mVitdSBmGJQv11PXN5wbbuJv0+QoZUj3WRSvLun7IBZUXowgPb8NUqVauNsT39puBei6qOnaWQF5dfMitHaV5GrKPKYBgn5IsWD7L2Rt5VBwe5yiQldx1SrES2AvO7Oa3zDcTu7ZOjWcwJybfmIcr3NzQ2YX82P+Vvh6Xcvjldq\/CESFxccWIrA+r+MFNNItj4b\/ZS5iya+213M1EYbs+n59JjRBuOK7mJc\/ENFOF2kakH\/16MbtpS4ulMGwqWQ9f0SxGOFK84HgwIrS3mzPnR9Oti3CZtmBsvVsE8m3F+SIQkmvaJa4y6\/itGBj2Nu8Sr5\/5dwFfHBut4S22TzX4L1x+84HS7GxhwmYQsjrC3ix7FOWfT2QG17nGA03KKBtaSb5vZoPNH3E1f5+KFYc\/8fRnsTRm1u46j1n2cL9zUVCY0NktiVWBkhB3JIrgaDX+UUfY4A7pqfSrXJG7OOXaM6KKtmPsma6BYBTW0kC4JvELRMZcprO\/xN3+ZaWnN5lg\/fn0HFvlz87yMLgzB\/GN0iSr8Os4hmu4ecRDBFH1Eni7Cx3p4nEKsatdt2WsBwk+CZNEp9pFW4V0uUuim23ej4JFwIGhPSNmzqSL2y+dZBJoZ1+EZGE4kOgBR4Y04m9JoxiblZW+v+d\/EjZ1lArsRm9P2eYdhkRYYAYM9dJZacCatLbvQCd3h8HBvqSG\/Psx\/1VWSt8gHXXoOgp5zngZaURnNn\/dgmFuQK0TCEUGbm1HvAFhKz0GN3XwpiYgWxEORf3hb\/Ew0sdNHi9LpDAx4AFpgMkgEgJpPNMjYqklNdS0zk0RWS89Lx5KJTNJ2TD5J+C6yTC5bwCgl3K4zksvhb1Cb5LsK1YZmJhmzHJ9iAjYvWjPsqIABdPRf+wE\/ei5zo6pxm+82LHJujp0fFHLmBVQD9LhtC+erxIRPPXwzesjZ2CkpnH+udLCjkeTlqCDrIRN4iB0Kn7UdvRgb0OSG6Uy4QyS\/G9KoTOe\/n0e+X5MWRTSVPxNVpD0RNX7VWcvLFAf4ewclJPWY292i73HHuB9wvzsqMZTyBKaOJGlj6NXkpyhHtATTOlnfEEGKNowTuAh8HDA6MYVT1aG9\/4AWZwr7I85P1ByQtLkk5VK3gfmP3SIQrsUmK0Ho5YO2zsfeixHmEh+VDQ5Eid8xMYuW2yZFPN4XucuAo1sL3\/xyt9DDErdAFI1nIrCxVemhVacxdfOHGr1BAUqrTL0FCY0TPcAMcVTXV0Gf5g+gWKSZ62fnuV7fU3TYHjvEf3s\/jL1H1zND7G1oPs88NMhdFEUQ+buIdv9Ki17cvsmW26KdqCSZ0xLW5ivCq2UV39+8JR+DGUhlLYPjDW0K05WpVFEXMqYAm0cfn7r7f4wBkKxmxFbPtTlGOSAX93PKVZmUgSJslFLU8yuxbb0vH1dp6eZau\/TebUn9h5+r9Z2HKGVYA724MGe+eiwa4yeTeIP1VnfR\/5rRGnBNimSoTDCdjHxUEe2Nf3GhnQV\/IU2YYSCQS7c4tJVZ2Onvam5p41eVZ5r71VmtXXubxTW9ZvPlcVs\/+3\/EzjnO2tb6eS1sbbmQBYl5nJm68Nt4zbjL0ECgnXPaqs\/gaGxdkcHxfaS4W7m2Whr80edsdM1Iy+ZqgEO6Qk\/gcosCgpqlRjG2MaYGoEMF3UccYeDY2oyAvo2jA2lrBO4AFakrMaLNNcg8sMLYF2FbTbJxedx3tVwrz7DhmSLl5G6JLnSGgD4K1HtSHqxQyugp+0SBhiThgocKp3a5z5Vj4ebvbREzFNQ3nmJVpjQTWbZWp6R\/r9FfLtOHZ0Wa3fk7PGNSt+YSiqSI32IRZ\/Hy\/PGP8AwWyNrrrw1yxF+wV5B8gXIyNVGXCWUZsHwKWo27XVVDR1c5+sZcII5B9U8fLipMGe7FjdwnEpRZWMMTRRSb213+P3QzPEK+PCSKhb47gZZHJSeSHclkB5QMd7h9pj+ECr5voHp5dYTFp0qoxps2ANOPoVTbbJ2M5Akl8SegATSxHzg5tP9D6KytNvlM8g0OkEw+NkTtzWz\/mk+EeHJAh5lcUi65T0TqaSN22hJSRCePG9jFNsCZ\/c9y1hAcM03gll+p2limc7SP2yWUj5963Tfu+UhNGFWpy1WKtpknFTCVvgSufboWOyC5e43JikC5W+0Jk8I89qGYY6rmiGz3McIlpnI9A5k9Hj\/l59j0YDQFkT7w1dJ7Pfxw6WgAt2nS3FI16LY9m\/KgiRQV7UTzpyHj8r+BYmAYapxPiE7lR08c6km2GKqbfswEfYqOt2maSqV6U7SjnA8nY+ZfkgZlTeDEKkDuljuj9R6Ritd8SOZh0EiuybglZ9EpPQHECMGlNW5gcdsS1eFATH\/alc5Vc86BlnRZSgZwxS06U9MpXkdOARatEoQYwMSGho9+SQ2hmCWGsW+PTdFJk7UFRFATFTY0UPs+GC5np\/sSRPGy1E9XBrh3pthCUiKjr3aFJQkIOrDF2JgVmcnGbv7do8uRvsUvKDVmqvfkyclxQAcSNFu8KlQA1CLxWTGrRo+cEInqRfjmAx4cy3nbkE3rRA3Dh0T0MxgD74AFFoLFG2iK8JaBjmXORNsYWcnNkYAEuSsTWTxfZHtL+Iw6UJSf7S94ip9xD5coU9PAV07yy50lJzK11pLe\/AwFyrdzaRT0VsP9skbkDDzHUmg6KkGIbxRbO01YA0fUE4+fDdy6G2WZESqn6qAUG0rp0Vx+K0IoO8gV2tsjMg6BeCcSkaD\/a35taATYTOcIi0Qru9+eqxMGGPzcDQ81z+yZkUoHFnR9DsOqvG0BzvrUzUx1Tf1n9BBKPnAGE\/Pzhxq3bBVCmDEkeS0nYVEeQjdeTnr0gTh8G6810VuuaAW+0Z7zEkoWFcA8Q2EV8RTizmnBunX3kPJu1MSI\/O2I2BmBZKOR4S06atnaFOrWWhQ23EA24QXNTY352P0TAf1zyK40q2+TOxpliqsWgEBch6ABAakxRlCWcygh+PK0uU6vitSq+ItcUeepUvCKMZm71a2o7Lo81voJ5FPxinc7nafVYLat8jK+EhVmuoxKXIlAzQQ4eUcdFpIgVtI5C2I+69y90CqglxlbV81lqepOgLRoFX5ycubq7rWVIyPPP3YK75WWAH3EvuG8j2P9THccegNfW\/iz65Aqev0u4CO7UKWNNeK1C0i3MGPRY2f7Uq3lruVUCbrfK93MjdcU9oyJ4jlyAF9MinT8CRf5dhRlGBsunb7YPwo4z7DMQ3wm8hWHoRATKNhrHjx6Jhcb0vqJpNjCxhUgPlbpHQZRoNQYUwC6OL\/ah9l0hK3t4fm7Ofsopbuo7RDcmB4XQZ0FRfZPdCiAjH0mnGSmZRLwz0FduZvoA5QYOi3APfGfmfeTjRT+eBFjeg+veFc3BOH9+FpxTOFjNYJr0VaBkGiFiD6ghlpnSP4JxHqSyWmZcwaLDiZfe8Ry1pyaQFQ0\/lGpW49huXLSr1Dy4FQDVkUA\/pkdiKpTgTp5r2tCgI1bp2nV2iynxn0wZ3emkEnp4SDacrDswXahtOWKEqX9Bih0Kl0Zh\/sY16BOdbTMdDe+7MiV\/4EX5U7SfQtKdW\/EEiQWEmrf6R2ha\/qh6YOKqWwSBBaumkNfLvfLsjEMZvs4o4o3hizhz686ab2RA7UAdLJG\/YKqVjlN\/BU2vsbWyeEkVPz7x6GwhodAOcfCaBFv4\/NJxseOR4+sndJt+Dln\/yB\/hSTGQ4bfiec4zSLM+RBD\/QGTY\/V5a5TPz1at8hf\/0VTheewsYIUQcmuXwBDH7HLb10STY3edn+LUQjaXYoEoyzfI0LmnHnQoyqutwsXLvXB91\/uS6DyYxUIO5iQRRqu5BNth1J5CrCywiI9wzPJeIuu4S44wLb6xsFtAXN57f+olZ+W030XCHNUZzQMtY0Pnm81BqgRgxR78hBvFVZytARnPWv5USAOXDR\/kcybEsknJYsVHji8aEl19A2UfQDf1KGbeqrV6\/S1jgxg8ijFLfzu5Fyf2n8R7ZT9gyoOFVGTifgouzQpIAagJAzLdyhuwiNDjN86YdhMnrikEywXVIsp8VD6Sf6HdSX+nOHBWmjBQz35ioxoA6zFBRBfd2w3CzSOaEGzwU6+2IcvJAJYvLLxtuSxrZsh9\/6oGEhZ8UdjD8pB5GFEp2dmPIybElmSUkItsdyo\/zsRZ1we8mqjjvj7fRzdBaKS4q5EQdqs5aaQ4j6DH1eRDtrraQYOLKUjr28aguRw41L4mNaDJoZhxzfmX\/Mi+A+vL3\/rRchdRcSHdST0AoBYq4yqViSYTfqCdXt8kDbYmWlQiOPIMUZl53QknhzKf0wLGP6PoYSLIniB82jERmdMLBFX8mliemtKnZzDJbjit2QHV3zuZDEIJ6oJabS7AbthJIusXpSSD3wgD4tCVyT+aILVyIVt\/KEjtbyPJP0UQXz0nQk3AY\/8pOIuZpV6\/SbstNaoSu3ER9kzAv7JsepADdB14c21rUML\/dRpJh3xUQTBB1oAbggv8LdW\/+gorGXU0fe09jyKIMBDydfQPAxrCLFa+FBHf4pdoiifqQc6rjLSQ6JPaoTj53ylcS5wauGQubiaB4eMVQn2vGDXnCb7SqPNDgnekTZMHjU9uEJIWadoHEBhv1t+Dgz2tR+3A+9o1AkZYNXvRZoxtLTdnWHDQljdpIVyVI3Q+FmfMhvpYXBlQcKjowOBsOROuBxde8wTRZM3zYEpTakcm4A5Au+qDmvaKrOPA\/6X6UCSZHjK7buiFOzbFPfDYXMne5wqc2eqG91nj4yVWP9KolJZY08DIlCt4XOLuMOeuRAmgZ1kVTtCY6vmvqPfy5RnFF3+uc0b\/F6HlnM41wZJciyb51OmVeKn0gATFY61ptgdCYR2+FagKFaF16neZJ9LhASib3EQhDxKVyg4+e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