Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"7c5829966422fb25ac8e4f25116293c0","s":"d9b4c1f40e947c07"}
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