Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"19cdcc60beacf9b4f6bb347cdce3069c","s":"5385939c3388eef5"}
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