Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"1486f7c17aca0814df67259faf82d6bc","s":"acee2d799d94fe54"}
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