Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"f8391739580d28d6cf4a841db86c4f6c","s":"aab0609a994bcad9"}
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