Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
{"ct":"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","iv":"0bddb0de928389e0883b54979b73718b","s":"9a2555a6f2f02b99"}
Share your thoughts. Click here