Marketing
January 28, 2020
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"56ea60af36a5c9e876a4b82b03123325","s":"a1a629f18dbfda87"}
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