Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"e91cc2ba75dece4976f1916f08ecb1a4","s":"6cc0ec2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