Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"087119a061435099e2f8739bdb367661","s":"40f567614d48e8ab"}