Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"7dbc00ac3ebdc41ea69811457aca8da8","s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