Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"a1e40d36f81b847c4754e2241083c0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