Luxury Daily
The authority in luxury news.
Dec. 24, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Lamborghini heads to French Alps for women-led driving series
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Burberry bans exotic skins
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Why luxury baby boomers still matter

April 12, 2011

 

By Elizabeth Zelesny

boomer-and-mobileLuxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?

Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Lamborghini heads to French Alps for women-led driving series
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Burberry bans exotic skins
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!