Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Although the times are changing, and many in the young, affluent Generation Y consumers are spending as much as the baby boomer generation, it is still important for luxury brands to target the older market. Luxury marketers must understand the unique desires and differences between both the under 40-year-olds and over, especially in the mobile space and online.
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","iv":"6b186ed3947de2d1ec3d6ea81f581855","s":"868bc7bbb54d20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