Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"275ce15ac1c410d3ebc53cc0d10b9914","s":"f721a89b3c95dc6e"}
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