Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"42d90f58be1749188c309a0d5b4660e2","s":"3096b511a7dff210"}
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