Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"de4686348e99a9c2cb0acda52277bee0","s":"4248fde64693f4eb"}
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