Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
{"ct":"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","iv":"aa69b719c4070ae57ca4a6686ccf4bf3","s":"dbe70bc5b0ef7f68"}
Share your thoughts. Click here