Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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Ii+ySx89CbgAAhbUbx3\/p167oq1A+rImrDxn8xULs\/3HOLO\/60NrCj33SlAwVG3H7zxDzjQifRU8W1AjGZXJk+eLcTv6\/k3l+T843HZ3trW\/qkI6fRquipiRQ3Ti9RmYnIAQ6sES5yZJFsHiFEc4hZQ1bgdgga\/AiMNzIsRemVFuvYO5LZ2XfbQGHOuhMd5c8zZ0Hji2Z0H4EpR74y\/0H2GzP2oAzAci7BDo92HpgkTMpJ76tkrcoNN7BLYhq+o86DhRN9M5niRyVwDW6tRNsDB7Gl6FUIf44dPvQ8s96ZDy9J4AH+tQV0x2Zq8LMk4YzFQv10Z8hIUb4iXDfsHNut+cZKGFWTPXqNIsW6q8yDR3+mXNyeyE4+z87q36l6fx687VgPYHPqjW6HaIsD8yhp8eHll8rhIW0eXja8Oy3Hl\/krrYIEdu93J1QcmzPM6jU4I3dxh5pJk3qye9YkuKxAv88JVH6MOLor1TeT81ygb4egbDKhdD1KBFYK8K99yu0ykelipLwVBatMv+OiCBdezXrFV4FLoXbU\/TafvqHs7bR6Gqo+loYobsuFYia40U+EkeRnvF9Fm5bqeKoPKwJDySjo+COwHF6wpm0cgfsGeepovCeU+uiKaaYC2l\/ko4686PD9wwrbMx9EYMsPHZUCPh1vZLeSQx+mYRkYw70USmJbghLXJdwPgQT8YEYcYSVe686MpaebOB+SrCP9Eb43t1HAtnlSZ9rPY\/GZniytD08oqQqbpiHcen9TyFwWt+e7KSLl17VfLp5lC5\/ij1YQzXy75UIgy0KzRRheP0sJOE1QInamC6RI60W8O7ipmBqUINoMtzGmAWmucEIJTxjGz8dvuE7hJH\/wNxsDZta9hNB6hBkqUhCgUe+S4K1ddDJFjhVOb91S8SVZIYPHNQhc6Sv+JrfIkbl+YB+8hQwNbjtyCNxoCxwrfNON8SVA6lLrlo+juLUE2BwGOrazQ21h4d3VDqXUMYs2kcP88Bh6yPDmgG5oov31c3aEX+FMEGAj6\/7N18bbk\/d1ldeoodAkzlsvdBP3ZA2b80KEh\/Ccx+41Fkz0g\/\/AeQ5jyx4+8qrQk79HTi1T+jM\/BQlpY1UnbDkJQOh+l5YKVOxMYxLR8N6dp7ZxrXAqyfMLYY9pGZX8nrgFFGHJLC7y4osoovyPpf\/9t01FGbIIXX1sSCmNalKSrI9\/neCHjdwo6KNJ2ioLzAkN5mTn81nOUTa1rmqUg\/R6n7XD6mJzgEdBhdqq0916\/5iUggkURwFaUzXviVnW7sneEjxfYP6rhfsoFfTa7niEB54CiXlwDgaExRBrUpCCyNeNQdOQ4BafB4dkmHpqiWgypeG\/iHKfwenXdI2Jq2kQdhnJzMFCNsCP4IPWEnICjYjRF3O0nqd3LRozMXZVnKTLqaViH29+DwD9fz0R2cscTtvA\/YjBiP7hP5KL3N5RJhwVER+c8j\/VCfUV8nEK0EcWwJZcK7MJ+Tm9OK09UAw710uowEGNVDKzHFQCl1UZOt3E9MOzYKo6JH31llgAMUfbVIEF8wfMnPyRD5ChvzeEJDid8xhy0DsrDec0iwZKw7j\/zxvzmTJ3h\/3woKxGiXywFOZmkoJQk7dvkVVLYnBHL1+9+QT5eTcncKLQFEt2Km+TILxRK9ceGjdmf2Sta4UxhFTG74JojJ3lUH41Tcf8iy7tJ3pZsXVeQcJe5WOU\/LIo+uIAUNpzf8RdxV1FtBCRIf1o+\/X82dwKjIIJCtG\/1kwShiEYAs69jfSWJ3IuBIl\/iGbqsYy+BEw22bRnfMgZG0+udmGwfaQd46CPQ3yhrGeQzToFycNVHxD6qQL0jFU4v1IcqeY6\/R37K8+6utmhCwI7KOKpB5+\/rliBgGAd\/86VcAXFywGUaT8hHP+dErxmj8LD1JkF+GMug819PPsDAOdqPY3fHiLYw1Y9rn5EwJEDt6rlJxCHWv5rYNpMxvV7GhwGPeuXVI2CLRqWhYuftqC3oVxE0d2Ey+0Xvc\/aWRBWUaFRJcqBUnR+dReKsfZh6I7uov+UDeH1vGVYME9ObXB5n0d8xKYCYV\/BE5oi5AnOHZd3ibYpUKrp8QCVVaTAzacOmh+0JQS+KWMwBS2EzeFfpEnxO1p0NXPmArWnWBcD1x72RRosrVI8Gd14wthM7cWkXithHLU1TYWuxf8wbcYp1\/\/iyfmW0efhHAiweJ8HfgopMcRXcdnxI9lTP498gO\/RFJpxkU9seU2o5ZCGQr4n6CrN16+5WHUKWbiYje7eieTFdah518SAI6Q2V9mDUIU4dKftmI0oADCoqqMihilnbzzUI24sdzGXipP1cqSS6HdGe9dHfBpZBVJbRWdsJg4sLqG74pUYaVJ1pGtUuCWoRSIF8zvhA6BwcjBEj\/nNEFqdxTbe\/MGnmiXOD+9XSpyIEsLyKQmwxrYJDf5ONGJY7sLPfbFnfeTzfHLO6JGME1i0o1ntXDGt4Ci3jlatkTifq7DR+v4ni0Q6EVnqj0oJ1mNmxSqxt5G3XEOhFVu3C0c3Jxf8KW+qSBr4ed0Eki7FlMeckdJINSQwGvmsbv3RerA2OLC4iDPoYhMmkgH5hXVW5qXL97SSpgyDNWfKiTGxLlIOfF8S3qjmrL6olWuKOWITieCaHKIdnCjg1sxIzXCljKc\/NquQmW9iJxNJplPqnJ3NBIpEBPklAP0kH9OHIkRJWKsMUi2gpfzP4gP3H7gK8XnoRKsY4m3BYEociuu2M1tBNAVNlSDDqrpxbXXpZ5bpwdwZbsbAYzunMgosKhPZs2bWgunCKz3\/a\/\/ITZ1lR0cGg25Mh9yv5O3XCMuOV8ZImO3QoUUBAnmM2pcV7QfImLOAhBzmWggtQN+STtXucgC5HLBVIbX\/b0fmVyD\/R+GiO04M7IVKWG4WRT3joLMBKvLP+cdLFS3RQ0=","iv":"9db8941cea0e1affa1a009f680de79c8","s":"497260ba99243ede"}
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