Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"a784c85f6d54dbc4d3bad43a2a92892b","s":"fb0e8cadd66ec0cc"}
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