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Marketing

Why striving for ‘best-in-class’ service creates zero value for luxury brands

November 30, 2022

Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock

 

By Daniel Langer

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