Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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NGoJiGAOVWOY3HwRh4HGgRBjP3cxRW7mSdrdxQ0feq+H1D3Zi91TNvdoaYdOoCct5TQdfOQQ0rXI77RaAGd2ujQY9uNEStGNoynNu4Bt\/S8eeOP496iapyLrSpJ\/lN0d1RfV8Ly6JagNc8pyGn8q3H+qnHOUmFaWFSEzrGZZwu9LqXwqA+dbXT7DQl3YFRzF9y1RV+y2IUCp69jHShKlyKUAiCpIbktviktKp4a8uWTLhf8lXmD0ek8jY\/WfLnWRJ\/hRiXOdMXuzTavf8f++PxUwQVzl36YzUY\/udsisjcmyjjFDN2tOg6ce3AgVJJeL27F4R2IvlWdj2DQOSoOObLbH+WTEbHG0SWi+TlTkKUtQq45sccSS+qCjLUZZVPsBCZPSlArwyvSDSwpX9nUHL9UnAjaWk0bPaO+3epDB11obhU0T0J3lynb1O1bkyuNZV9c2PnL9DfRqd9Gd35k7pcOqnFneb8tio84EUsT81u6bLxQjBR9NCuJx9MQr54qjF3XlaDNRSZPh9+vSwf7V6sxiiE1Dl\/ODet5YDffOGcqcQISAk2SUHaRs6sVmILr4CSME4qFlQUizSBq8kWmbHGQGQzUHivfNOsb7n3Woh8Z7AWoVT4Cct6eU\/JFV6kIdA\/kWQfdcPHQ3slWMwcwfT8ZIZTebLQVteOhnLxP3aD90mdq1ansoocjeAYA5DyNb3WEWp\/I91pqDtj+OhpTr+KKAfSjAnwHoLaYEN4aOnQ+2Q75E11EveIDFfcDTekpBlbXU+yM3Bbd9JRotInNIJ+SkyRkLZzviRuaBl9pXe7I1w6Q6Vn6f9hp0EO4ugKiq9N0oZRuitL6t2QBcWRGU9vHwWdIPiumHW3XD7PR4ogun1M2\/P96fcMn9Y09NIMBggPI0\/T8SG3MvpWS45LOarXmP3RoAfvZo3H44Q6j3igT667KYql1SDMpxstXXhyH03LgJ9OA4I1RA2j5DXlL9ePdXpUvr\/6XCm0QuGJ7vSS9sM2ld0meSMFampDzDv1e40u8YbweA3C69nKaqKcIaG1aa45UVROjfMTDgMqaskoeJAkvE9OPypX8QGiQbimo7BZhV+BZ9H6+f\/4tQomYd5OGgkGYwgZSaXerBJHbLCdxJM61ENCFvRr2+3gkuxRxgmwwTyCO8mLPvLQP7v7LH93TVF45kpj9IbvcGy+vsCOz3X6RjBzHJs92y738kUgIqbVRnPYJochyNAibN7UYXueEVGk+G2P\/+SPnt0ATAI8O+\/pVifcuXdgufOoLN2059QNAEO24+FqrAH63UN6tPd+xUX+goBpps6ySRf3TMrpI1ZPQ4loF0hslz6uD15\/7t647qvY1lOqSROzz+7CUJv1F\/o9lVsc3YH808pZLOCg989GPnTNvbe6zW7015N\/vMA4PE7uU\/CeBCVwADp2c\/SnKD2I85fp3Ivioo4qBh8m\/Rk7Sarx91tvt2WWC8hzWOs8a\/jEx\/FWFDdcM8HdLwdyDRml5wui5I3Ou8TuM5evqye595vOxyr3g+4I53UDp7Jz88m3uD8SnlYeGOsbxWWEORtOlRaYTTk1kFAWV8an7f\/cOjHyByCXFt+OJ4EypawpA33gDybFnPw+QAokdoKDZKnbxjMitoIAbDXNyXfTtIhZMPrtuRHi4d\/D4\/BoyIQzrMyQCz1hqaeKazuRaO1oyhSbrSD4EsgNhBK8PIMjGUKy9ZdLvp1nB9RU4lMfE8rDts2SXwPUC\/olGLlYW8EcUIHI+KF0sEmkLfGHcLBphTxuWbhsKXmyP+2qhrRQ8whdYrI7MCO5dYkbm2nZDjb1tNbUNhgyiAW+jbwFGD+tCIwUOeDKNJjmJP7ujGtbVr44cef\/\/\/LBb9JbJnP2\/I8fbET1BWKX1I4Tfw+Nf8XkvVGozI24r+Tnk\/FNz8+HHs2zC259KtllmVpzwo1EGj95Hk0FX+rUo+yM8bmp6e+krO84mr9LtMu0YrF0E3WVS0JHRGE79qmG76vRiSxOl7nuIdwACzELHOzZ88X2RNj7f8\/5yVfPFGoOPT1E6Hns3\/LxEf4eor4jlm3nuEOJNL+FfgxkVeijDygC6mDyS8025w2YID5WvNEWHXrO4uVeH0\/IjiSaaUBqYcmSRwnNsYsnjfUz58G108THY3bZNr\/UwafLfECr6coIJDeF+VUR3bzbOq4FvsXnR3VVvuzlPkpCWYvZKgR9j8mKaQJjzpKicFfmiSAjNqQuzJ5lHpI9r37zYin0yv\/FRFA4GP8bbL\/owaMuDPQDS23HQcvf2wTCkgXm4GaPWaLLhjXLoQfoND6QCnGbnjlTWcloBWHZBt4j7+GvChR+xE9t54oHssB0ljIF5NG03VseV8ImpK5XSl48cvjDAESdxXXRi00MTy9u9oU3ymzXjgQ0vhwzgLWLlV1m2Uf8NP88L3Ia9KCImJITwpi52wtdx0g\/OhVNpCFiBzlj91lwMEOS73uDDcAKghPSZ2kRRCnw7mjcJJU0li3B9kJLGBLm0+vd64aZn092EUoLM36uitOKHWdp03hfQEx8IAS55eSElLrqLoFsGpewxS\/AyaMZhx0i\/zUjJL\/Yr3lP0iCfmDrv+1uX69asIpd6FiAaOoGu2lLORnRTCBd9bopDZSoAKFtnYRgasZV18dM\/gNWCSJZvZkklFtYTSJL26Fjwt5GNNL02kkxAUy+lFrclXlrAW\/1yyxXHRPwEWhcwrItjmOMS229VmyFwPhJwzKbjBndwRhqWffOVBBvx+c4mpOLpyc4CZsK1X\/bJ\/6v6koP\/yDgnKT3tPuDhQhM+1\/6BA09p8myh4t2MpesKDPzHXE\/370UZ1euLgMETP3Bhc8FzDQHfQETLHYYYoEq7yT9Be8p869+7ADMUVnCWSpuU0apT4xBisuW2bHsGfcIlBAodtLUL8wb34Jo+sp\/fs=","iv":"f416f019523d7c13163b9ef0fcf2e47d","s":"8b91909b6215ec35"}
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