Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"655a267b0aecddfd1e1994802586c4bb","s":"c92ede60049566b9"}
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