Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"c046084169d15d66dde67ba4ffab36f2","s":"0c6a314b63a248fd"}
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