Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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