Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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