Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"f552ccab7a100291a106fd6243852eaa","s":"d493746afd16c1b9"}
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