Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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","iv":"0ae7ab7d09491b9cdacccc27a961ca9c","s":"b869f04c23f9f760"}
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