Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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