Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
{"ct":"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","iv":"7a6873a8c0ccf1dcd6f3bef1eb926331","s":"109779fab01521f6"}
Share your thoughts. Click here