Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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