Research
March 14, 2014
By Sarah Jones
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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","iv":"af6cd3804478bb94dfb08caf810618cb","s":"324e64b81608dbe4"}
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