Research
March 14, 2014
By Sarah Jones
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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","iv":"a3f1108d23637cd09e8e811e2d242a56","s":"677ac30adf3bd9ed"}
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