Columns
April 27, 2020
Rohit Arora is business director and head of content strategy at Liwa Content Driven
{"ct":"cJTvJ1xvin+tHnzx0k70sfBWvgqvzG8IRADdTepGKBTomwk0un24UpIzPTMLH5meFD2d9Z\/O\/ymziUfFwAQ\/wG4EtZxzNUoLhfuvF+TXkRkPSVjmejgCxM7cOmBz+f8m4fnl4O0f8EHjJ1g9eqkmn5hGTBW4jyuRnDqZXo0Cmhw5cTFFzINqY87v\/er2tTamVUY+TjF+7b5523pX57MyWf+2TDPfRT2VxAJ5MDikhxLXWirtIzcLOfPDTQVt1Mz1chykMVSjmF4ssw6KCKiP\/tgNLPZPC3hzSdpw0FOlHwgpgprfCnAmzDTCLIERRD0mrbEAy2fPGj0jzlywEv3VMgbOX3lUuwUDxoBXrerKBv8t5DGbJDo0menocISypKX78V4o51Yk9Qs2qu3wBY06RuSOPGI1\/0\/+KE6XheS61KFjEidKg6iX4CClSoIAvCw9Ta7tpPRkdDs8KgQRptE45hRz0JnCPoKt8wmVNYFGY7mjaDjWCqU1WwykiGSolrdF2D4OSoI8EAMy8\/a9XuUIHJJSJf6v4B9lCG6C9Ev+0BfHuNEH\/AY08s4Y24VMTcKeTsGbrlW12ordD3AWdxSAcLxFBoRrrUyf80BGkBxOBpL9Kg+9w+BNrUNWEzhnCKUZVwhOpNIwOYBVNmeKjs7XhgPt9MxKVCVQc90USA9n3875SFNsYEyphOZ1rgZlNzvHgJy+C9XDxxX\/NDnrXd7AaZfe\/Oa6L4gBBLlW+hNombHEqujs5DljbfH6nGxlM51ObvCoh9eDHVNJA0oiJOpaCc3GVtEpwv3yPvfQhDn0t2aBg\/mz9\/Vw0YGynFTmXAxRvPMzcC2xziVPrwcEUHGhXFko2b8j\/xFObLHYskhZ9P0GltfpILdVUJzeR6n1l7tPYw6NY3Lts9x4peQALeRUhYGMgdW4MPD81iUtk1NlvGT63MAhWujMXCMyy\/u8BdeYhrWilPXgs5Y9538KJ9+VR4tC11VZanXDOUzIQn9sl7x4pmmC6+XueMaW+EhmN1QqyLbY9I2NRH+OXK7xeSc697Ek7yyZXg8pStQSHnDX\/pZRl1vZTjNKAHP3O+aPNiS1lBtjESQc8V2e4DhNZ2QaTjqaLzP9OcTDQ9Sj0MRcOPLhpDJ6\/ynTgM9S+B6\/YXIIiLhPg5OqYqQdtdT0Zfvhu0n+gtT7A77QOOXn6Fco6Tq3fDSV\/aXVBqSOMH85vLP13eGyLFNpyWSCVdUOofel6e7W8N+nap0cwDruV\/w+CKORjcvjkOB6fd7e8fcgIn4eb4UlcKwErCI6mr0UyU2mGPbU+jbSWqh\/G4J5p180MX3b6CVEo1AmQrI2IePZunasWhOx\/2HR9hf+M8agThV6VrTaCe4S7RDm7gmKx1aQ0YpWOOLw8NWaWCo4n4BUB\/Jm\/LSJ3vMp85VWG0c+jPuRpYqOXpXJ+3e19ngAO9Zbhn7NA3rAkiMS0r39TntcRB7io\/YIMrKwQVhEfDBqJsQdVpNoqJGQ9+GHlHTqEpgNyS5cBcSYxxROBwMlvMquyo65ec7FWIocDioztx6C8yOrqpSFVFBDVdGBbbkC97cnhjjsl1PhmNKrC+7EJ5oUPRrI1jwOXZtlRCRMbcDSsUs9r8JfFGVL9xo1ZLhET+KAUXWpTIyqZHsxAtGs2zX98PtNBdSV4Yv7XvhzamqrhaA4JQ1ADP0PsSDvasp+NtZ4jo5ANP\/XTCceTBY1\/8IukcE8ob\/Rpc1dey9Y7K1OWRwb6FzDDL6w65fZcOIZMwFcc7d3HOMSS8oyMLY+haivR88a+n+qJ4kk6ddnLAA1ZYY\/7PKj6GE8G5CmBlMxlrLIppIy0BNW+f2vu4GkVTsgZu9g6OT60gnMimoIFWXP\/jJMqwE\/2Hd+F6pZ9wjURBu\/KsWqlVfUZKoe5nC6nxyRBKbtyz7nNfPzGPGO8mEIf0gWksz5UbjMCzYiYnI1e\/pO11iIPJMmYn01VGHcebDQPo+AtARwkbkPeKowyzgiYeGnz7Vi3t18dy+AbyaZA2IEqR\/KPnwzwG1zPDRVbbWcaCgKans9AwVPeLB969QW5CF34jxgXcgaltuD6\/aFHUQhqbPwxb5hWeH89m8mXAk2TpPi5w5OtW9MREbAgzCkO0IFwvCu5XXQR4FjWlDJoe+kR8aE8W1lIGZvkFcjZBOZ4FP74T+1\/rEigkEjJAL6LLYWL\/iwPD00ER0gYjxFi5DLwKldB7K1AW+bMYS7QakL7ZZEDYNMCb8s8hRZlAw3iHrojaCfQM4x\/YAcqkLn6S682ZySehnLSswKbgNLCKu\/nLOCg8FgAqPRUn4t5rtgpYtTsBMOt\/lVFAECUVE+Zl4XSjzmDS2j64ZtMQX2WT\/qI3lAo+uc6A3p4KX3R5g4+XOHy99B\/NJGLYPlsWFON+Fg8Z81jYFDJEKA9s2KkwbCT6aLJkMoicMljCcQEVtTnpzfv2eUOHae8IR8Lt8VP1TlDcMddcCNtBlBcpwvQntcDPuiON4N7LbgZxP70l8JqotXTmiuXMdEzW1+3uaATsSFZo0OF94qhBfbwyKNRmxt5apL5cgPZTMwvz0MBd09JbMU72VR3oJae\/toPIMUJF0w18xKysA\/63Xlnc4ghCZb7ZsDd9OdWiqw9Xc\/GP0ErR9TYmYlUbtu9UE+JBTf6H1yWGJPPn3n\/2qmA51R4RSWE8p4+Ih1FlXUkhQMJl4UyBbc96cYYGzqKtEHMuV0ihha+NKhPEVbjsVg23GtIIzq0bvpwVr0fbX13wPnXCCfCWGEVl3pAeavpRuHqDPHnx+6MWgxGNy3Vnt\/ePZk3dq2DbWc8gkWC7jfuf72Nc86qUENYr50Ks09qHIOMcX2\/cordS2DIVHZLZIF41U6MoruzIpfZRGiD7oKn5DBXSMuwiMCFSmV0i6kYM6OesX49wlA5VBVJ6d4\/zvjL7a10Ed8Rqj+VbHePu\/DgS6G6I4rmH0y2HX5QlDK5EOw88qlq3i0CKzIIrLVwK0gaOpwzC46L79R\/4K8xPoxAKj\/zmAKiRMUEHtZ6PSQerlE01WuIIIg7GPxfhTYLNnVsgme1taIKf3TUUZ+NBv871L5FCnyu76r17cc79vtVU8310S2znJt8e8Y6JRFNBNmMZ5wpjOY+OLVxtM4H9U0EGylZdBqZ\/xug6QIJk414CbWYwHCUIXkJcD1KWy9yNHIlE0QZ43PKIMuSPyYkZ0pqbdkf3\/q9NClcIWH1JtxpnlantR09Kq\/exIQ\/gQixgXuaOv0Fq8uidK9y4hoKwdpb1cmirI0mybxCJp0oypNcAdc05hxofUq0GivQ+I7fRUrG5WR59t0iW2Y\/tPzD0fmckQ6pfAGaKkwwAUdKjqCD5U5gFg8KCTaQVDx0+NKR2OzF1E8T+HPSm7jk6AGcAhG2jx183yTrlURDPVGx3Cixne1NJgi6+2\/IiAVDE7M5TX\/3EnTCS5qOUOInoEXMiE\/Zbs1FhVjYg5vw2XE0MhPhUFRwrbr1p5kWK60L1277gt4Do4nilQxyOGwddOoYlKrmzx53QWgFecYOX3yXkzgznRJOs7TD9WF8dZkDjfjE+EWmWNQheaHhSPQBFpvKk46qHMLyWdA1Lq69X8SWSRYCfMS1HzsAyycgzhFH\/12gzX8zt6LOdsAD6LyJHIR36OVkcrJxn28Rbaib2Vol+iMIjAIbUP9AvFsCQ0todQdIOt2Py4lHaT7grfb20aVtmtNsJH5BSQZM67OmZ6pL\/bi1emxBYlinAzc61HsGseZ8oYeoJWxxsV1Uj2A3Qec9FmDOhTuwJ4+m64RFA8DiXKK4\/ZU\/2AdaXUEvhYW7X5eeGv+Rnp\/tdThLLiGfnhcgStzr1inJQOLMYpvuRkyV+UUaNCTB8zZ9KDjix2l9o4e2mcN5gN2Q7anhLbY9Kdzr5u9XBNb07zPNx+isx95+dmHju26Ael4xEHz1BDt25Wi6GxVyMiYfEzjYii58BtHyuXeRS4ehbJ+VJqtqwA1YDZ6\/5cV03FE3VZ3fJeCX2VIbiEdwXFbcRJd5VfvKuYkOfjdWFau6z5FJvOP7HoLhjLMQEcR\/87VEY7JCdSebOsF0htpVbmOCjcp+U3HmcY72c6aGMP5LzFCBVN4McZmziTOlljAJTRNXnwlKnvw34nNM4UuM+yZK30x\/mRZ35R6q0offL9Mx4ABapgAcxHj+zl9J1kSKn74HqdE1IIs2W+Ml\/KTClhPdX7OsJpEi21wKjVP25Nqc36lhzd7BtmErcU83De3SxZma3Iy6PLiiKHbRdBJ2+AnAopEceQ9FYAXNve3XCpAyInLiPVC7FDGY1xlOtzAuKQGa0rdUPClABXg8X5rQxKqdcxIPvgBOnh2doxt6yjZ4XsjpKi14M6E0MgzwUE5qW0nnVZFLvGkvZD1vTR2DRoUFAIuFl5zCOYmWtSGclJAIbAyT+qnlyPFPpH1ZtOaM+ipo4pnF4s9W5HMaw+8Uzk+V7wkCKy3AfQacmzc8sKzQ4fOPuyuUY0+Ju0S5YOW6icYqwn20RNyGsApbYH7NK8Stem\/Q0y\/61C7DNQMcYjkw2ZdOfHnkalXxdzapmXzCdw7wtO2T7uwfh\/X+p9ekGrSppXvzDDuyq+3ac5HmRVUhvx9blMdMT2yOgbOUNuxAoFDu7PrOaD82aHUhEO\/Stp6liGCqGDFYzDP+b0QgVdUNkGxjdG+0DExCJPacGsNACpcpKQmXVlTWoxkbgYNBl7\/2k41cWUtTafZ\/IKgMBimYYLMTCiQlYsQcypDJbYB3XVhlTIA653PlDPmgGmBf7XnQZ7jeTju4pER1Luxe6A44tzmu6JRTjz2F9KRx4iJrzcJ89+2OT44XbhXWw7ljz7rST3UiWXdfLnYNZq7Mi\/qSoKV1hwP96B8PzK\/qdcRjzKMo4rHGugGOjoWzX+RgEOsddAbmkw2M01f7YuPNk\/NZ80DHAYiJtqEXS2FwYcJeoA3yTY8ITd3k6ZjOPD2qJMeHPUhyqiglv2WzX2v+eQ8n28vCK\/aT5MIBsoh4iy1TpYSl+kRS3n\/1peYbZl\/CmlcSHmWczUU4Izv0aDd8KaGZ5TeYwc\/n8PiIqIiSP\/Za39t1KEPnbgiStR77\/ky\/UrlJkdwzHtcOsY77Gl3y8gWX7GDKjASPjcDMYWaoM9HJ2+22iGXsN4BbpOpxc8ik4o754G906iz9OLtqERPpGMTx3Io2t3\/0S5rAu98ztZHLN0+kKIJJD9cozufkee6I3GGvnzR3eYCWHAAO37z5NyEfFYG4s4605Nb5OV3tGVGW0oP3JJ2R+U0PwrKlzlLjkCSIollBuXDS9DlY8NtYRsuy1mH7\/nrUApBNA9OyWA1cf0cV6itZLJxj\/Vg9ouMB8mPjoHAypBVf3+SEkWLsBJd5feJpJb1C8TV3I9sABka6qFeSDfxWafb6bZBg4e63MTQBCsmXjKJ9aMWd5ncMmjo9OgwVRWhr7ZfNSeFdO5eOlVO9j0TMSUYT5Z\/7S63j9LW7K4mUmJrcJ5EJ17gHHBDPa25rOkHrWKz5dQkdNfG+EB4NrvRsWXDcjsWER+ap4ghyOHqrNjacybDdbQ1QyizqtfjNK5M0DVbamVeFRnZHxeft6BCV\/PAPSzu3bZNbi896SIsKc9WkFd3t7XrDLC5\/6L1U\/EwvzESSKs97C2R9M9VMkSxhxRF8Y\/Qh2XxOU0KwVuuAaSCoKXsNhgZxoV4QMKqacdWBg7d43xYWoJjxBXKV3OmhyAitmDt6KtxnewnY90qnwFJSWuDK0y8C143HFdoIb1XXFLrBJY5a3cbd2QkyHCKe009x7\/wxPkOO4zEExNY7IJKiNcfqqCBgG8nQxaybcn24lqcIetZ5BGEVzo+YaWCv2CdH+QIXtt2wcQJQ63IIk40bQFGRByoQAby6T3gsIcBxZ+\/E7e8OKGqQRE\/W19sRMAooZ6oRL9Qdkf\/OEhTb7KpMZE+396\/88eguXmesYiN\/JqZ+nyo+wh+OnGIYHqlUoCg08ciLuNRO6fOTHZDWe3lSogbQdS6a1D5puguUJbUnj4\/74jImCVYoLv88TK\/kIVaY1+dLb2voTMwNUQHLRU9mPgRmx1QdrNLGcogwXSKxOfdFUKXT6q2N7HIX23PkpVYO+xVUjj\/aVjIUtH7hvxinTlWajFz638TSnNxPC3wnmkpfPcWZ2r7y29fBpDauJ2CZctNCyLOol7zvWSVLjp8hxbD5\/MhBMNuUT+yjg9whSUhbk5n1KAvptBGqmrTolIKIqOb4MFt7cOZnwH5e3Zds\/DNBcqOcuyKQXQKSB+sV5NFgxVCOzkWJ\/nKQcB4aOw4AspFef9xLg1y\/i3XBgk6MYEjVSg5bmsPYE5H1WTFii7TSLf1M+HAEpW+z3fJsTm6maxBuBScMVwQjX7Z91BYpTqyJymqrmmaexT\/FYHPqvUCqq9ATBfdNlA5iSIuWjUNWYqCPeuQ8b3J8R4rjfM2s+yFeeOEMeqA2uW\/MiHjCMee3qzpSnjZsyJsETYVLkwRSxsm1E4wm1DHrmISoRymjXC0YYCWsbCqHtlZEKelgK9VcB5o\/rKTmgOJjCgwckOjWFp\/6tv+L8tYfZNDI\/S1IaPGWVLMmdxeUA8RbYUKBI1tCpCGsJlM6PVomebUF7BwxmBzNWT\/zx+2ualFfzBYG642URepcUJQoQsd9oRL4BWSwS6TdEhDKhyr58WRzlOJI7bienEO0xqFrAAyEg+orDdZz1pPee6xlJ8a3kIYTDxYPyFRGL2TkM6GDGvJJkj5HCkx+sS+1AfD7Ihexm1dPEuKFTn6YKA4XClcVqxEMgCGAqaC21TB+T\/1PkBsPf5kEPCSDmFoC0Aczb+qR4tdfULjURlN8WhTRShZzAvbTTWdgJXjEIJY50tART6nru1lUMO275pC2pZv6qLBjx+GIHOQSLadBT8buuwkW9bMCUGGzWC5J5L\/9gTDFYabpDM1aJmZV\/Tv3QYJbbq0XggQPw15UL2XkymUu8NvTtS26KeRKQAiIa\/dp54MiaKaVbxNA1E\/1g8auU4b4xr\/TjZUQKh1izLmpWNnf+GjvlvoHcQ4Mh2iBaXD9E7EhWk44fqX71t8dIZuSiSWPF+3O1x72AkPTg9YIruwV6dMzPBJDBtJFwKJrQ0P\/1oWtTMEzMK74ySMaw3JLUvnIwPhx18c6kItNrX0XIgQp0FDApkdSTSY+4QSDipUkrkzAk1FwjmfeUpyZNObESnRADV1zo9UeUNf8WC9tMH3mlMkl+bPoHscEA+z\/tet5AqOKQmAskmEWaYQsmuFMG251Vdgou5AXwAG0jz69IHxNMmShTULkbRPhnQ\/NEeejnNeTQnLbGAM\/1Fq4eqwYaeIYPyCB1z0kFu4k96yt6c6ceY7s5Zoeuh6gMHSvnzSN+TTgyZS2z7w+siEA3fuj2wt8ruw\/r4widVULLLUSmTvRLmIPR3zxNq9Fqdw+bmGz3V2sTeqlYHHdsO9RpS6t8CsCIsp32F\/gG6Hu5OmZZIV0CBxJQudH8+W\/m0EtrB9DNZ21jk9Lxqs5ndQjHZHlS8UfTStUWBZJwWEs2hf8j\/deS\/hYQWSl+1iR\/orz5iJLeIxc4YXCMuS4q3xFltEPwriJsa6a955eDKgGhhCQLgD+JMS+967dNoT+k\/k1KIMNum9zEX7Zlvvr0Pq6zZrrYMCol8NubKtqVjYzGOZ6isE1i8WpxUrT2N42Op44Bl2goMxTEzIaO0esvRvUnnW\/y0+VfwBqqgub\/cqjv\/5abOSRiOASaLa8bnM9xv6BDa9RKKfq\/rX\/qR9UvdMRIpWtxiYX78c8bAyH2nCO26llIKpDcLkVbMi\/sNQC1DSpmE42zKbeLQ7zHGJi\/cpuo4EODoxznAVOWyq5I7S3\/p\/qQ3AAcXooTBuCKA6x2hMoG0AS8vQWoAG9dVHM2Ng2fuamBYzofNEnfd73ffegF88FGn5NKbExBhs3nQjjeiE3Qvg5PnycR6sZbG8tk+Lz9hSK0DBW1S4C5+Gp1ErzI2V62mXOAq955PA86zI2hdGb6N9PNZJLZ9uTb64\/pNhUT9Lf3baYSK0IE7Pb+xsdvjqgNop7pHQ4xtg9T2IOEKw1O06AIoBE5cNgy7W1sxh9CWxZIMsJnLfnHmp5YhI68HxZt6lvMWdeLquo4tio0CGMverrg5WF9ieFnlUgucZQKcAT182GHX+je7\/MJubdhmR60NMGO0HCSit9DVY9tS7VNZpT+iG\/VeJxJF3A\/Mltvq8pmczHNNHotK7BhMTgGni5puY5L7cjR6qOyP2ZM00fqhXtXaoXC29R2v4E90QLUqm0fOZDJQGzlLEtg3sDjdczmxhkX42zOphcVbWeiBYHgwmkN4QCNWYTbDy9fhc54c0ELFFw0FnCRU379RrjuD5Gl24vm72hwujt5ketpCmduU8sXiLWecfUt1WcEBtjKgvFNZDkxwctq06MHuoZFlvTxnLHxyLuCNRYcTW6qs3NbQR\/4k9UsECRWdVHfaA02+proCG8hq1pJPv2aJwIr+AGRZyC4zs3bSqXAU554FKEs\/u26iKIil\/q3ioE3zF5jefcrU8Nobz2L0nbm3umzjjxMMurJ9V2ywRwQ1kyAHtdnsjyN\/6BeQX0nEDNXjorjRXt4bwtKDEgRPdQgCE158HuxJmhSl4UJd+Egqof+xQvLFW4t9Oz1JB16zIzaOjq1+2SBidDCxdDUQrbSfMY3EtmO4b6Bmcoxs2SGxunCrYUTsP+qso9LHmK4Nb3SpXPhbVQtE03s49Gv0rKMrRUtlNuPexrpEjnVwzBrONSW4O+Yqsx+7atJ1HXWogPuae1eVzWT4jsLHmADrsrAWsjJzgwjwGoe\/o+64C7ndKJwEve9HrRQwo\/Y2Dxwwtc6gyEI+kdiMGtDZf3InKf26WRHLzGQCvZ7jIa5c8oJ67bRef76UHWt+AvWrQOUwhgBSIeUHihmKj6NfiBCWXKLfrLF9z2yLzWrcGgX6vbLHOe2yZD55gpSn\/eOlx67oqc4aDDVDOOQCiRPbQIBng1MMCB1mn0eeHocDWYROakA==","iv":"90d66fe7b42299b0d733fc2fc0460066","s":"b0e9d3f4323d7b4d"}
Share your thoughts. Click here