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Multichannel

Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

Van Cleef & Arpels' Charms Mini watch Van Cleef & Arpels' Charms Mini watch

 

By Jen King

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Monogram partners with chef, television personality Maneet Chauhan
  8. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  9. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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Monogram partners with chef, television personality Maneet Chauhan
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