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Multichannel

Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

Van Cleef & Arpels' Charms Mini watch Van Cleef & Arpels' Charms Mini watch

 

By Jen King

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Laura Burdese to succeed Bulgari CEO
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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