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Multichannel

Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

Louis Vuitton's The Goose's Game Louis Vuitton's The Goose's Game

 

By Jen King

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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  1. Disruption is focus of FT Business of Luxury Summit May 20-22
  2. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  3. Cartier celebrates 20 years of Women’s Initiative
  4. Mulberry to resume ready-to-wear with new creative director
  5. Swarovski, Ariana Grande release sophomore capsule collection
  6. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. Panerai docks in Osaka’s Hankyu Umeda department store
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