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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Mercedes plugs new E-Class in mobile ads
  9. Audi propels Santa into the future with electric sleigh
  10. Jimmy Choo, Abercrombie & Kent, Estée Lauder and Mikimoto - Live news
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