Columns
July 8, 2016
Joe Payne is outbound lead generation manager at LeadGenius
{"ct":"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","iv":"701fb13ab5e66a51807e7bdeb1187716","s":"8e10507c9ca4ef15"}
Share your thoughts. Click here