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April 16, 2026
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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. World Diamond Day celebrated in 50+ countries
  2. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  3. Hermès unveils new leather workshop in Gironde, France
  4. First-quarter revenue at Kering drops 6pc
  5. Boss to restyle Australian Open
  6. Sustainability’s next act: From ethics to economics
  7. Schiaparelli begins Harrods takeover
  8. De Beers supports Desert Diamonds with bridal addition
  9. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  10. Webinar on April 24: Experience: How Does it Translate in Luxury?
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