Marketing
February 10, 2017
Facebook: The medium is the messenger
By Brielle Jaekel
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
{"ct":"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","iv":"56eac48fa523e05de9246786b641a928","s":"fb6706bc1016f8f9"}
Share your thoughts. Click here