Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"2b58726baa72ad0bd00b83dde909dbb4","s":"a8e00b3d4232584b"}