Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"000df687283dba7e0f727fa6c9c7878c","s":"21792ad75c1eb798"}