Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"beb680f421ae9db0e7852afcb96a1850","s":"3bed0f242771766b"}