Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"ff36187d1343046dc99ea0b91a2fedd5","s":"83b05ab6ae948324"}