Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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MOJU\/6W55uRmUrkv7WnuTOJRpYlF12ROJREZIJ+j\/6diCJehCSsltkw8PKiDYqNCkVl+6Q8JqzfKVDH7zxugPQGuXEaSrGW9Ml6v\/+69zhP4zdiTCoItHSHxEFv\/4rCkL6wNnZ\/IstI3gKcDDhG6sVqs\/u7OJ4REy8hv9L4rFxKeN\/8sgy\/bjSFW1ZFDtxcde\/f86\/MNzy+BC+qkDIfKPKcfYAe5dQjmuct6T7J0YfVLGUgr9rxiP2uAWG07Ujb\/t0anNCUE\/y++zdP0Ap+H2X+aBSyr2+\/mUANuG+t\/\/rR8aAWZuPyV06wd5fE5vC9ubsLA8m5PtSGLdMa0G39vhos7h6+mGwe3HBMfXzNt3ewdfvlB+SLvhoZww58Ju2EzdfXnDAgONOXI6gxJmFLrfzMMjtUT\/sYEEUfEGlGgNDgc9nYuTyoNr56Kx9B3NN+k+eWcTU7btXV+5SGSNbXrs1wbJdhMMB9HEwyWGxQQ\/J6uocBVVda0ikSEXCRJSsM1YPZ9f7aC8wxbXOkABsk\/T2P8nh69bo4RWj3w2PUIqxQrVg5fKT391x0\/vi\/\/Y5LmrZeY3iwbxHQGaXgBe7DUgLhN1bE64DsBxFxsRLaGF4ZVIM1ZhWnth7qZzBebqT61aG9ENx9+xOIlGuPgBFeMikfKwXKp2FjBDpNK6XglVedSfeRh2lSmuzGwDUeRbV7swQ3m3rJFjvI6QN\/crOK5XXiaZXRYDwozMCEpsPackzTrGjQxKqvcaltEeFvNQqp9mgfLKToiTx+kHhuHO3V5gqKp51fj8asK3hO5qA\/E+FcSitQqpBBYPlxRA+hP6eSYp79TqMRjXecof\/oAhefMqKyzFQ4O4Ahwy7tp6jXWtWoswS5yoxzqzfcaYIYRhrGBW6hb0Idk1Dnd7O0bWOY6hRJwkWSfHkc3BS6Oujm5AX3JQFH\/jkTOiUzDzA5+mPlw7uWRxTeg0M4znEFebapPjn8HXiYGV9ukYEcY3bjMSAJ2gmbuqkqQsWY4xziucyGbK7NWsl1pQHOghNXErGtDXFTT9\/xnuzNNVCCWLzhPqW5Fqk3IGdIKgd7z+y+V4DcSzPnFIY1ALDrSAyXm+jQHo+MaNWUyQ5sUCPF9LhfsxzZLfUTNyZnCWTwuMKEBhGqz8T4DyHcWmnDmMG1IjZAjh385XUUmD44YxEWt\/+e4ANTh\/RMn3HFQYKgEMaT8w\/TZwLvJXjZvb1ebQS\/fyOf+mc2M8AJtBfOFRhn2sQ5JEGys6plTj\/CK82Hv1amKMHX+9SMYmOA44gfuuLPWG+CqPZzlt+w2xzDq7BChZ1Dsc5uL6xDEXrdd2X6Xb4\/dXdnmRnrXdIsWaFk++\/gIMpqAHCygwh23bM67rjCYSOt\/58Ivg2LT+wOmRkE0TPcdMklitZvpB+EBGJAXEXyP19efdswSPwG6Z0FUNdPllcDyE1lNt1z87LwAhzHFmEVrdDWUrWmMtTADs6yQ+lCBwvAAe0OQV\/SH6wsrLoObui8HifuQRG0vf7Pd8KDllItXUoOjvvgYqqq7zI0MjmWf6HeG5MBA3aD9\/4LcHeiT1yGz5Ac1zJHcGLEmY2v4HlYB5Rfd66L1tGE+T10avQ+PdhUIA4VHQSN7wrcJzooAkkWHngpoGYAIozD+n+AVwnoy+\/JvnFiPQZXWZRKHDAGMeMWoOR\/0UBLb00LapIg4J+HSmabIQDena6BxMZumvUWZwFU0wt7V9oeYKTDsm\/AhbzgJHdA9PwhZjjTeaOFqfWNr+qbUCKUTgvaur+nWOMm6SlUGOIOsfTPvqu60WK0uDuxEMu7ac9Na8H8o4TkuSRFQ2l8jK5IzKvMGf9ADaBLGlYGLPfaEORD7ntl8KTqpuZyeLROYXP5ICRMmlSr4LCAL6Aco5jnQwhF8FgyWXCqd7fxQdU2gWAsTfwBDwowthIZXVORPnwEPNAARrttAk3a4WEW59gtP\/E30nkFzrPaWBkAEmH8qN9YtxhajqCFLspvcl5X+G\/80INElWdVdYZwKPnvYVKrzV\/0KIT5hpJl98JiiXL7VQcs9CMTd32BRslTTJZcCxxdBSbeHbUWPFLA+Ld45FDk+UHWftfrg70tBOgxhTR+tejmsdsXCJwV0E44gWWu7g07skb9PrdpbhXpS+1OgCP2ZGH4xaS5MplLLpllfe\/+SenryQjH3MyJQW4LT9Y1ymdRF8Fbys13lRKEads9Q1i9oMbk0l\/91JcNrPD1svWb3guWDrQkShlhnVHzoGOLDJjxJiA8iPCv8Rp9itTYbrcJrfL3vJ8AqQRm5ZSugAf5Tuzz0Nn6PAm\/jz7KK80zZVtHz86sSMQkG2YsAeojmd7goiuDjGaFbpunGTcARXszowQWYjScW2kyhk3ePgj\/Nu8nSR3EMH6xRddxbuCspka3fGtOWXXPhpLyBRJ+DY\/F\/wd0SuY1dEdDK4jfpl9yO008LFyp66Ndnb6kNNZAwhTEIyT\/XTf1lZncQyfH6AIR1lLY26H0xctRUC9GmYRN42W0b1s4pCP+929+l1DpF5sI5QEvfyYK1m\/F5+qDuU9xYFGKj2Y\/FSrCe2vf8DJ7daRLkf9Vhah9JG3D69SoAU\/yQLtc2bs7\/cv9LwxBr2hBJeL\/0XckjJZ8Lb\/1En7RKlOr81v5ceQXuLPmUM9nsP\/D8lJHgyjLMJMQXBzuuVPdUHwPgdOF1vxKeWXrgIGUTGE1OEwyemKEZdseDZB7rQL698yJLqYxVnA9Wmt92Tuf9xSaCdYUt8MaiH2GwygQFqLqNMbqJZgz67nOpWhbgV\/6RlDkFmIb6bFo2TfLuvTiJ+byA45e4bNEYfLUT6Ujkdwm4kkKS38PFVC\/tAZcLFYTZN\/Tg1+X5vhT8n4l5D5p5ig9wzg8ZECaP1Wxd2k6tz0tU72CykTvgC8cIajDhfTp\/wsuL91sGGcKI1OdT+a97hlVV+xiWoMbxDSEscnH+Gkoyf6l8AhgyqsqpIENnySLVpyT36GZTAgkc7+W6SA7T0Pf7wsEswSGHresGupTls570gnhaM7lREQeNxbGSwBwnSgPFqMuSE4QrShjOiz+P2q3BdrkJt\/3IaafPQyuwnRC7+ojBYvx4IjUVrypBiIUZnf6l4OmGxhWu645yOtp9wQm6e9Byn4WbZQCvzAKss4ZnzR2o5r8aMsHxk01em2\/NaKJa2rCBgy+u8umf1FXda9RnzIWEa6eoxHUH6me\/IhWhFLTwr1M5aDTm8P3c9YnjmJAbSh3ReJ9MKoUstooqQe9muD76XC4kzOiZyah8X61V4oX82X0Muq7wTq4cZXdZoH1thLIjk6K9jufCsoGBeLf0IthUSGCoF\/LZGZB0daryGOJUOU3YOmU7G0de6o9As12jYQLLccXgPsRY2J2Ij\/ATsv5RzvnYPgibvWVmDJ8s2kCf5eK7ncQ4rw5E9DBgwpN3akpBWUro3fTbyPWNV7bFctrjUtX6u7b6u6f8g24opN6dKODq773Ry+IezIck638wwPqndK1hWVbkH7PvMUE\/ozOY8Iy3buPJWRzkh3OU75CqcBnAcvZcxnccUjYjejv78Kh986eVVXDpi1QWrgGaLbGpd+hzLI7tILLNzE9ny4oFYcv3i+Wp1CqaUvrX4FW9kVUw0O4x6fzcDBRgzrzACB+UNCOPnuj\/MsqoHg8ddr06qOThFx6K4SCqJZjyzoA\/zStXcxKM5ZPs8M+ON\/8Bsnan0SSTkHcNeMFZ+yPOjnMaMs3yYeQbThF4yz7ARIZdAiSvf1ScBTNwjIQZP\/qUVg60Tk4i8FaMX\/24lfWAGRE4U71Xbr8quOYllquUWoA3B\/M64HaVLFcWbs6X38t3j3ZwK5pEGUYqJYAYaRliTa12lGK9sl1qAfLTeSk3twHVvp0YOUaMuPc9iRxEHq\/BGqgVDCYvIDzJ41YZ4q6zA8eB8PMGJ7fZt8Ojpxd4X4rHFWa1FeEZhj1zVxxj6KHibDYtynttBCvPqx+uqH4qqJUd+HTWNlw41vWaV1KffTybODEInNyM6Wk5zLILBE6BbBbx2UuymI0dI9GPCtsFVz\/H27f7dp+8xd+do3mQBJRkC88ZXPtODc3xEb3NSS0bF42UANSiogHDYkDqu7QF7u9ThBazCO\/W7Hwt8SQ1VIljHAklAyO\/BDGN7JbxwwejHzIbA0FvtWIMeC2BQW3DGoZMg7iRCfrB\/DaVzZdWG3hobEsBOavxasuyZmpWXrlTHcAKvnAaM9ZkkNXY95GsuJasy8EtgWMEetkTU4rCoRfsNzyzlCtLXHgFr0MsYdB7o\/zGrG22O0FMRSFkxU+GyQY61mOyiENGgrm5swIS8rJ8FD5q9HlP9V+Ey9zJ8WeVALCwwIMgahTpu4QKe3r7jCkyr7kXSZEMkemFlcWz\/zbK0aAzT7YKNImAoDS0+unltNrMEHUw0GYCSbuBv3Id2zPpKyiUu9mocGvrWg\/IREjU4Ch7p3krQrheXtp11z1PSeD+qyX4LKwVZP8PChanYl1EuGfvl5nscWkTwulZNGdwVMAKMI2bb9qNq4v18EDNIULLQZhUkLXKjzFJvLrDynvyEC8GHi94sRdwwUrgqDl9xFka+UIDMrMXvN7aUQgSxeKSPiBh\/h2jKArbKl8m0UJPeWgZMhOXDmOQAnwSJ\/oKVxwsCBojdI75tYs9y+h9vH+GorWkYqSUaagBDAJIrWNbQgi+H\/uOZX6SnEWFdeKrRqn06uy7QM5aF73CvLlbNjR7lFImvqtE9ARyfAqY7nti7Ao1ELzKhZHlHdxT0rK1Dc6jvVdB\/2BR\/2Yr+LFMp5OyMaHzqM2etDQoqLyszWrPAReMZEk9uVEDFa1MTM+5yHqBM\/FwHJ\/9GPD6lmv\/4Lyel+OgJCw9503zSrN1hHv6BADa2F\/JEl9hr58pIPaWh8BzqkTnBAM7p4J71Xel5IEoj2BOLj8VzwCnaYw15jii5kKcWN5u7z1GBYjX1ATc5R5BwA6un8BY=","iv":"7e61c98556e3d85adb58e2129cb032a3","s":"5acf76a4002321eb"}