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Multichannel

Cultivating relationships increases customer loyalty, transactions: Zappos exec

July 1, 2011

Stuart Weitzman on Zappos.com

 

By Rachel Lamb

NEW YORK – Online retailer Zappos emphasizes that taking care of customers will build relationships and brand advocates in addition to the amount of transactions, according to an executive at Luxury Interactive.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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