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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 28, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Veuve Clicquot debuts après-ski activations
  8. Hermès showcases the surreal for spring campaign
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Pratesi continues retail push with new Boston boutique
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