Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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EX+xRAcIic4ggqzM4kN4bkTeiuVrcd5qUjaRKPwvxi80hDvLlRYBIzht3ByqDIfmsrLge6586cLWxSnprSmgFAGGNLxps+6n6cmZ4pdqiTJ1QAcxnNbkNx8qDYHvMd29762pnJeRdW8jKZ5xJfDaPImn9lR8W3xLg2cKjgAblzATjUoMNn0cEhAxgrTaDr+WAH5NFhcgv7vZ9Huys\/Blj8LMmSiVsZFrEl7itjxCA0XXUHTS46NK2mIS2xEoFl9H\/lF9+1VGulWYvqJ5dZZU9XJwxg0vU\/IIDpwdONRi84gqJ4NLLf04KEpEhJdWLU4lrMucLKKvY0jxwFqopdNipLaQZC66IYCKTJ5BnWntYLXsVCya6tI\/rjpX23hAqtqPs5U6mYNnFD9aLgiL9aEce1QIPDoHN0SVerNvTz4iRSxqM5DhA2qk12ZYE4DIMYsWKTQUekzHJAHStoKs+HhOByc0+XjHBQ129pBirxstsUMmS7L7sDg7Vu406HA3dh4AZoFyrN45jjZrUdhGyZsafeJgpTUZ7p9YGqelq3Xbf0XjE4GoK+NNLSwiy5iRz8g8AUzlAXy34zcWgTmrq06hnyQI6NRvOZFUVGcbAiKNS7IvWvkD1eGs1GYqW2lvYKFsCLtk2N9q07YfuIkJICXdBNkElfOKp6I+H2aC7KOdabaz3Wr25ZLM6LfVtxIHTOHDmqhch9PFpuzVcecvHZNd73pewF\/N1BoKaJOhleg0iOUnbkZT0fE0VtFzCpDlyxevZ9ZQQ2jC6as\/TDuingQSfCaL1WnuAMz3pG+lDHqG8HlgsdmPI9u8HrZoyw7QT1\/NW1caeRxADtit4c6BzZsFAszKTM2L5xR32bYfArHBn\/aye6XBaFKpH3zvyL7l839bEsO26dgAcYdDoossBhZ9s88B2bpC4e\/EzpTQnx9NbktWRczwqZv5v\/1WFcamQc\/Est\/2dImP4J8s8UMKuzHTDWvW\/lYuv4YP7no0qGpDBvmaMuImD4GInNC2BUkRHNgA3YwfxpX9orHVU8NrnW9ytEojkvghaA9a\/RB7KXNgqUnA5PCl0Nrfj3PoxhOFVWiFiybFlOZ+1Urnst+VYiNjFjFPbIHoOcECaMOeu2mIiUm95CZAXQjfAs+dZkL7YdgFUZ5s134Mnd9dkf9cOn1pWA4UVb2RXEZR7UJwyCXJsSASVAI\/D6BG018PqGmIYYZiGzs\/Ujw3iVESRfsaLk2T4segtKb6zu8azD85ZPQkkgEWI2PR7Jsp7ozh\/\/I9AwVA\/o+Z6cKdYap60mfLQ+D4oU7rgsfyrr2FrCDGDqB07SHNIMghdH2gN7j5YOv1UMu8Q83RjtRDyt9lk9akM8YXqUh2hyJ4nlOeZsZvNtcc8RwriAXOJiuvRNciRm0232xDar8TdZ\/kJ4iZUYKW+WsMNdR60AOfgvTOM0wFSHpJiTpRoV1cenusPE71W03aZUb696\/sOEx\/pNx5P3q12CuP0c7T7FDsoZ6DKI4Snk4EfL+U6HTv6VKXfx76SzN1UOqR44+RoQVcynSd+SbHQgbbUmlt43VOj98RzjYxJ0TdU6PmyqJivIc3Iwbtj6QzJGRkHFZVtebDbbMcfjX93iTBNGpYR+zdzkc8PZmeEU\/uzXU6do4c+QGI43Hc3LrZC9m1qzkJyh2xVgbo9kyxDdsAiNX3JFwWGcvGbiY3+Zs7yq9wKm3rwIIXWYaT5vXYXwOwQOXn7QJdjCT\/YnQ+9yNTEgLPQEivcPcwRh29XT2QAtGgWA3BVeyN8uyXWc1m2Wu5CaUD3pc7xT4dSQhUg8E3fzezcPyorp4Zrx+AcvCccyNJXyjJuuWq7OqBtGE\/0mO7oRbpQExNp1jzvTYVVlxa10L7aP1w0EDH3He6sC8YYco\/GE6IKE\/HN8TCnqWeQj+9Mmb2UFA59AC4PzFlLTreYxp6itb6z4\/y5tFpTrc0NTUxvw253vl4C7ORXRn5yG5nvGX97MbZSYel59E21WoSHWgntFeXpgT3xiiGinIPu\/fQJ+nklGw7vzjXiN77sJasywyDxgUTnh3NqzAMESIEnHcRu8bNrNYVciN6IhdJMNlJ50CCNlTHkB2O7POI8vZm+yef1w3hpj0onvRIjgIX7uQBVVxbShn3PahLsX\/n36CI7dzTc6K9PGDxQ0ZTGZxaCQVm\/vC2KYjTReNKU8IeU3xm6f5rDypKR8dv8kJD35calq57lsve83Xu5Sx+ehtcipJk6L+Tk03WmKHYqYVz7xS6kXVjvSzImeoPQ7Sd2FNEqzzOLISKkkWscJCLwDLog9KxMs8b2Lrm9TFGTuWUvDXDNgb1HgW4veShwTeVua6NiRo0aGUZyXrZ5t1\/pwhzvZxeTksE8ApxeAhbTou4vi3LJ\/tmoxX41xAZugNBzY1sEsn74IMZWmck7dXLZBwB3RNF4fDSCR49Cxn+AKgT7pQipE+JWLnMlnE4RpdxXJJQ7yyGZRYi\/V7EJX4K0yRrCEHMPhJybVzVV7dQwdM4tIH5IVqAJ61MnqxgjbB2gM3gBEWuWFqwkb5B3lIFUJg\/CXriqMq4paY0wHSxZk32\/XenhhDtLTVpAwZbKpXEf6s9esj6kcLuGki\/\/wqTa4igVq9yEbA4Mkr+jpSlkHPwSjnztwIb3Csv9dtMaVjF59kT3azV\/sf\/V3DoUVSMCY87jAHL\/aQXOdQnFCaDuDW3VRyNh6holEamcI\/uzrnhHdrYpsivUxRmvh3eLq5a2qwF9uIMeNn8ylboSLKoFhW\/x8rLcad4OnU+rXLYaoR04CzFmNPmxXsNOcmzlQ7P+cSMwC+EHNVG8okc0EElPwV2ElGpoNwm+0+TyDEaQP976Q+Lzdl9wlzP5zJAMLqnr3d3AzKa7GOmWD8\/rlbrpyGTxpg84hMq8S9iNuN6OKXzuFvtZsV8UMSxxQVVmkNslnKKHVIwA7T9cbNyuthLNxz3Rt6pJxOhi1HE6Jg3lkIVzXNswrZGURz7p3yG0EOQFIqD7lKoXA1zKGioxcMYjmviCp7AaL3W\/8KpESqDW5I5sP4QlLMjUSBYJxkmYS2Bpi\/Gr5biN+SZPdl9CL5mdxtn2n11BPF0NyTCDLj89+byo0Xdi53qlBY5TKBh6hjIvaZvvaasA4iZfVgKNTswBhU4MmLGaflVGAcRlpJ0DElmE5xIU3HdMG+UYh8QidO1wM3sqkKQaY17t9klcK+Og+RnyNj5DL7Zl9Ry6OwVlUwejcf6HhX6PS3Jgyi2\/tUDVKKrxu91ENJ5FL7GwcrhXpCxrpIrZT1NFNgL1+a1ZZIcsrLYukUQYyvPgarUFAYSgmlwrmb1Yt7IMCpJphF9RC0d9btN6X9xGO\/g9lXAXSyMuN\/oChz7rU6hxdTHG4JEkKad5yGEJ8hVJe6R\/jXyQbJe5SYxVNviN\/XFxuLmEQ\/h63sm6CwrfK9dVt1GKKShe82A25ncIUeV8c+D3aFT3TYyJCUs4Iw5tUQTH3768uKwhtmWFx6ms8HPzPSz+ZfyJ6ChrCisap9d5Q8W8sBtUbhmC1qrXfasfkTe8x0GJWj3EgjruXHjb0knegeT5PZ3IIzPRe3vXB96OzdziV\/xQC6pU\/06ucgzesUWy+kL5BIh0zfjuLNk9CCD9vCvvgw+2VPxCfKb29Wtr1WfBFjRbDOiA3akeMpZdEXkpkY7QNvVAPBamtQmKL+8YAEHOHMJZ9uWgBFHwAr9h7VS0uq0ygoSadxvS8vKGKIjHokhf3XEeBfUhuBiWNR7W+F0Yv\/ZjjT1uh5ZFpf\/rFkQCTR2Y9bDujCyRgfDIUVehDvZxBuWrvYCX2PuIifviuF1fAzDHF1buD7CzSrdOtG917tmbNSmGKW1uDSkEe\/2inX3fyTJzhZ88soFAISKsB53osZ1wQaO4bNpxWnw7Wyd+MYWriIWtOwWdCi4+ClIC73SIDn3gzE2Y5ZlS36dqOTK1JflIbpffY7DYqVAZ1\/uEtB+B0TIamqfVSwN8nARbbHa44Ica9I\/c\/zVrUI9MzAdyCuyqc4J\/8JBhlcGEBeeXp\/9yf3xqh\/ygrQaBf32GE9NPz21zj2qmeflcRkErMDHdA6+m2tSgIzoWpjMaCnnI6oHskTFaisUd\/w5m4xeUQbWaIfhYhOx01EehLKGD451iX6opZBjf9d5AxeMfufKg554jZWQtLwyud2FaVV7QmHlERU2Dj9OCsGIfG+hiFhBCeeCxFYAmYXpN5\/Wmxknatq5YGbVz3Sh5vJAXsGErD5vHsB291axH4h9TjvdK0m5n2oj3VCfPvaNHzCsDzYmQeKA+mngWrKc1UtP+jmGL1EaETAPUjWZbjisV3bwpqgxOetY7qj1axoFvGXgMtLSCTv3NzTRFwOaNFBFjnCjfj+o6pZ7dB5hdpLmD6RjeDUFzafltEHgwY5nOrl5JcHICfgpE\/kolYoIKcAFg8hkMXAZr54V+gMwg7WfiDGZjcWwXkwsdm6N2mlWvcncC4m0Lp95YkV8gywfcYS126xyyD2YV6NYRu5wnTNKasOUEwwPYv9USZUCAv72eRhOKbcUxqjDGs\/VYHwVX6owpeT2sATeR143I9fmerx5iKaUR\/ADxc1kjbWH0nWieJSvFokxL8WyXav2iAaT6QcZBv\/tl3\/XifghSFSQRwYN2f2SBagHT1zlDFdSROO8WAz9537rs6sNUACBGzJinyCVPOEfyaCtPpEzvFzsSBFXw\/7xJYP\/MkrLbZkmNlajIBULxGaXRxc\/Li8CGSdaUtOV4GZ9oUfd\/MEO2jekKTeJZ0tuk0=","iv":"65881350a099d88ec4e61fe0cd94fe6b","s":"74f3951095d6e7b6"}
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