Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"8b6061606113cfadf3a6769ff792b714","s":"66498af42956e191"}
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