Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"dedc9b46a68ebf2ed4ba1c68685bf14a","s":"4aceca63893b227d"}
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