Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
{"ct":"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","iv":"0ad3815641a8bfb110ac5a5fea84fd8b","s":"7f05b3d5d99f3163"}
Share your thoughts. Click here