Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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UxKHu5rSTpAp3kvTVurP74I9ZRGjAnwiV\/Dc6iEwNkF8jQGx95kr5Ey9dDBxMZ9HimFEuPzra92+kDBIs9pQL0v2rhfmWpKZkYfY+1OA7x69TIRgDJ1eDpb97eo49W33pF6SHvqbtoOHnD3R9CqcRqGuq9k6Y79vvnr4Gfoyds6sfDox0qDiFf0LU2BUTduAxsEflPIaUIaKJjJumt\/aQoE1x5huacLZK\/FagMfOTm++MWf7ceWdhLxe407oqqy6F4LcbBi9ZwXiXTkQXNAM4LpW2AZpYLKrfcsylPBNSZLCRvevey71VvGdKK5TbPr1aczIdq+t9a0GqmDExJkrSJZrJGIHJAgvF8oTKq6p7WIlM3GsnNpKHxSyZzG6YgO4jL4zT8mfBzIHw0tgdONYsPcTlOkF7PUy9LRWRxdnin5y3Pgv+rSalFPXha5CEep1QWsI4LRvYn1bayx5wc8SykJVbjMp36EFSgedcUCAFP+Z4574IutJRy4En8Q3DSSc6gnFdEWiqx1VWZYughEy5GGtW6zsn6pZmKWiKe\/rnE4+RL1bg4qpaJbRdlLL27P98tgiBIl2aw\/uYU0LMKDmBRIQ1Vbzrzt7HryZmuLJjtE3KL6AZ2hX2DMl8MH41NfMT\/F\/jqCBLhTBHPHYUsjr4SMnlq7JxEoJjYmr2mWf5j1U26OgtaMotiu2qufj2Y3WWn0PTnEN5\/r1DpCI9pyOWsWiztBWOpFcE+J41TvskI4WL2JC4FM+2iNlPtoQxsYqDOBdBCO\/DcmJ6+zsoETMtTiHKKTpF43S1\/GLG7NSUHslNwlgSzVCJezuAxCtpjzdS9LNKShpbLmyhcRXN57nSyQSrg\/4xkch3InWvH88gkWGSl7vSLd\/gQupTtT49W2u2mtUrDPu4C6rKFBwj1lTZwmFWtGP2cIyw8+eDNnSRuNk7nFcELCVkD7CbgZ\/9IloXT+b2bpv6pBF\/E85wHsprrUfw+hrVUB6rWl3TAoNPXM7ePtcAdBv\/NbKJvFvAv1UpOj64FueMq8a8elY3lwbmNWmJTI6Th7UIUXKZElDkakv4\/fZxo0WB5IoDn0YkAHpLRfy\/ifqfilYbQBDgL8BYX7uL5j09tGRFuV7+5XSnYFIHeWkC84bLwafyFgPYmyc99yfs+37+8aYQxwZXfcaC5hyIXktyB5w2lGJHLlVsGKtpb6nZelEogHCrWZv9PPqOMn05iANtZdazbdqaztSBsySPfoDU7Azd1QoM7E8TfJn914pWRBmreV0FVQdNGyOMBwtSWjzbRNffQCOf0hPtkFl1NFZgl8jC7lYJbnVMLlT487ldLtBBrq1flc5XzofVvjCBL\/lV4vK7w3JXqcmIkw728MEigoLrNtGF8g3S9S70nJPGXE8+KLIX1yi0l4B0h8JS1Ez8ts6Oi1db4JKhEOqPmNuoNmwtRmm+PQjIvSnglG8MnllHKCW3qXjnqbCtjv+R0WEnukcgb40Cnqjkw8PmjVRu3DXhsj8kTcQ87kau7upZ6R44BK\/0w+CJtpVm8c8PSx92ZcY7N+Es\/7Q1FU+zigbCYvQe9yU5BnWA8iZkhCXenCSZv6HnqsFlxaNNwSdRjshruLRhFkGiz3pKGGMuE5E48lvfk1tSXr3eUWxFmtHpXxBbF6yRVLTeuqFaB2017kY3hARSE5NNe1qcx1vvgqUUaM3pOMVHxHPUTuJWPRth9i+tPEz5XTi05Zs2kwZcTHcjFy+vpBm3cVCzXMnZJDAQuCxTnfLiVZmd+u3PLRknelWXB2+8+ZAe5EjmvgD97o9K99mrDbjrP1x3mJlElxFgXOOMhuaL087Jow9dGEEp3q9PGnTlfOGFoLRfvVh8bA27yoll6l4FM42k0\/YP1T4v5mpEB721gwfFbYbYeCwFOTlZMTHcZj+Y8jlGlkNMgU6MW2LPNscup\/8l3H3Z5weADZ8EYPvoygDQA96r7KQIKhYiixY2LqqTRSri2JrszvgnbSi00rn3xLAukeRBzQjrh\/3jvvFnNyRpALaPxzCHSQGFzDZyJTEpGu2XwN+UdwEgiWSsmRKazocgsEeiQ3\/6vkKMsIhr8GpdJwpTzcUdFFuRoGqnM2YIPHoa3J\/6nip3sp5slcmI8y2cgAnBPlum0NsiQfYfeN4w0WvoIyWk+ExFlIrLrshWKu3xz8cRcq\/5iippmpbLanvVMDJ9r3ZUylIeb+c\/cVQBa4OrHYLh\/Ya6bwMj37O8wyLPi1M01xmbNxIdcrYRpJaEDdpxKkyvaKCVGVlD\/GVmSh9I401tAloyA0+os2zYWGs2eV4OsN5Xmc10BaL8FUUYdikeVsP7PHEX5UyFo7wXw3fdfSOwYWbYE\/0Lth6Jjn5oXZhw2VsMb1YwGJh9zfScOOT149e\/GkMrmTxqbSv\/KR0VMCGPFyz+UWg3ugmJrr2lNI6W4Qy9EhyvnAFHkdGc1NybiT48ojQW29Ia\/buAcs8Eg8Mxh1EMhiv3U\/Z6w+CncPb5xTpAYyNILPs\/2tJv+QU9j4RgFbnhj5xRM7\/RZN4Xyqxi4KUcG7Y3Fk1xexeR+W0arj+lWclCup8GP+kYY8Ilsry6tlc7B8RprT0SAFx4CHrZ94Phxm8MY\/DVSVTaEJ1bkKCgUAKmCiDcC7voLrbkZ3SbzrsAf4l02\/\/iyld9BLb09pHH01dj7QeJ\/DOCYmj0JiVMxgh4gGhLJvrgjAEee25EhGjn3NRPQtC4t3dS5UA15OEaNXnJMzPxzg\/bPD76AtQK+BDpga5bBOzIUPjuSuq8hBMLKxepYjs+6xxRvhpjI\/9wsvtV1j70da2Yvbmk8icowmiJ9VQXQhpGsEP71YJFKMp3pofNaRo2ymOa7aTiUOy3Hjm0+VBrievxu\/dZa65NzGiQsyaehWbc1QdNeWAoSOSUWhtr2veKPo\/oIlN8OAExC3yiC1Q0lXrvGYz+bBBo88kzudM7bE1BwzbYrYDzg4A3o098h0bHeatgI8VrjRzLubQ4+YYJWcPRt84I1qSJhZUAn2arnmRW8pr\/6K7A8CaTmFjpalGldUMGRIcHrpetbv8ElU38fH+U+dfn7Uw2f478sxXJC2lXYKnMtaaunoFbeKvPaF91r2suiYfctSTz06RySes3\/NC7ZPLSa7q9WC6ZdnrX9J2FonDLjhOIu9JkQfrYImy9024\/flN7OYlvhax0YeEieaqCGj7wmXb8nx+D2pRKAQVMwgwaJDpRzf\/7Em1V69YLNAD1oER1EsJs1Te7NhBZ+zJiYPQ\/Q\/HhJ5YtMJDkQNSjmrfXApZq0zej1ya57c5453YUeIvtteUpbk+ac88c5RVXCM8gfMhwffDRzq3wp+MnuqRm0a8Qekko6Xad7C8M3iulRU6IiL8BAjtd4rpCLfOkg8lWh1xnZ\/rIU\/dpOBwR19csNRxh31AMDmo07XRouFxP\/reMeSTA\/9wHPavUd7eAk5OjNUmOUP8UCmKNUKN6GK4LPeIwnBjeFL3ABamZqHJlXRn33uTOekPLy7gP7TaW1X5GlicU5hbcHpBHKuj0g579XpqgQuErJ0kdguYd7lqOJsS9BJ73yVAU4vFRp7saj1osyavE8SV+g5fxXpWb8zHSp5aq2jcaN6Ga6Xv\/a\/YQhztBga7w2zUTER67zTNhzzx4kdEDuwXLQjG4mHQuOp9LXAQmP0reQSXO70jfHItDmgwEptHaP4AOLqIMPq2Wqyr9yU+UGNel1HbiwECZOKBH8N9NPKrbmJpkIpNWGZhuDwZLkujbvgRZ8qi7\/cuabMcrUTdndJVNxQzbok5fTsnTTgf7kay1nYEACg1TA6ClvYpG69XST1eDBco9Thae+Z0oOttvrPiDDPayQekXrILz2cXN5pgJiwwWTqP0y0DpzLwed7O2tHjjzxed1XArV67wUCoq1WmfdEgxA4pEpRUkoc0dm7od6JMxOR00OSG98t9HPqV4DLDztQD\/m7rmGKIkJaw04fCgBWyrPGlbLO+0lj\/HVTHazJ32scHLox72HOo\/kb0cDyPN0Vp0Ux+G8GaIt3IoRvsvE9O\/\/a6eWm+53Dn4YR6bwVTD7kLWQ6ozZDFGnQkaCcb4m4uwYC6tPIMeepQTLHavQ2qKkibP2yV3kFy\/KzT3SdhPbsQffy9GxXApgzzmuNoc6uZ7CCQW5MXK9p3KC+1T+gFuZKxXaSk7YfwHktGg7j+weNu+UIrk036QPlwew7J9tujISpqNFDrVXRCzBpmqyrMUXQXktHHyhawdZp2gSoJ3qgJOB71k4ggd9yNW4qh8BiDQcDWCLjMiZVG0A+RsienXKoU+e9GDy1TEnOmkNjf8XTweOnJnKmf677OKp3iAb7NqN6JYRZ9BVyyURTbARniey8xYjejS+d0QdC\/L27FdmbB\/R4qQ92E2uwJdW70rWMV7d\/yj8Xm0a6FWGqm6hgZ6Tftf4i79Se8SlYCNKaqAD36tBiyAru5A8YQkyGs51i3T+Zrjp\/OE=","iv":"6a286fd2681470c6fd59acc5afaff524","s":"c77bf812edd5c639"}
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