Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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HTkllelWSBMZnhpRxr6xO\/LWGBtBotKwi0LjGk4i4KBsOaCmaXGf1FnDK81i41PFETOpiFgR06UUHhDsu2dq\/AKRvsk9egHjF9YBZAjqpXgTdVTCGTBAGKM8vtKe8D6NMs+569uOhHzEgmHvPQPvFSrzKPeXEQ0zHN3YS0vFM94PIl3XJm+nBQzT1fyqlYjvEOt6tcAdtY0yVT7f2iRBbBnYkypBCP03fOqossyW6k5YK43kV8eeN88yBb+keBdNXq218mEuaxT5uie8La7Fe\/EOB7Jud2yl9PO1reHeC8RiUF\/DUjzvJ84mYqEwZOVfJ4nOc5A3metvMJM+M9RFltFYVKIVk8nHGfOoqhfmIyQyulbEyOLHZvPgUTcRjpFs9H8UzenCp1h50xAsq5QfY4fbGrHCExFh9m\/TOhMrdxaHpb9yIT01hJgKwszKZt9aWBmEZzlyekIIIKs3rBwRzPfHwUvFL8v5Sdtr+gX9khbQ96XCpwNw\/lSe\/E7XA\/AVRXbYgmvpA5aHPeinndD1xA5GaTTk7k0d\/LPa4glD4Q2XU3d5FZ8Cq8SkLjBB1rK1dxy350aqbfvEMq\/p3JZn+PHjd2Lt4\/2\/MhEcL+O881IGGJL95mjiqYwtP4UfEMxBSLI3eEirWlhrFYC3PrthSzQUP2Z2\/ONry3Sp78R6KEfRuuwXUA9vxUvqd3ydiZ0Oj0ilccBHAS0BOaCSvWrylgbbi+H25IQsxEhdd+C2AbOAPNZ1FJyaSl3awp+2WjHS0\/QlMwkjzaZ5GDclncXmtDD+Sj1t2HV3kVrIiR+QP9X2vYpa9A+gOnXtdJ\/zQZBYswVKKiQlzi\/NKy3Jb8ytl94wiOf8BCRacUR3wAV16oZMgWVnEAHie0X+kr\/aSZFgIjH+2gvrlUC11nzYysYha58RqR\/4wCN4AdSYA9fO0pz1i\/bI\/\/odve7wiefsqGOBudMnmv8iTiH77Vrc6sF+hn2JPsBU3cfMCcnD0QtJ+d06OJ5jh1A2Ry5e2Bi8SWg6F3NdZZhO9zCFNy3KrifdI58hFfLkGJbfPRK6HtGPrznyZk6KQN+n4XMrlnyTGNsEeaBo46iYF1j9h4DV\/XqytB8YN7gKkua+c1OaES4ZzCbmqnAS1jG0mBWoM\/yRKNDCvX20Fh1fEhWzosADGBgRxc0Aa5ZG8i93VAQ825BZ213ZFyySOmzcqRywAFN46JUZr96Uev7cC1i9yxe0BK0miQdpD9uGcWZr6SVpZzrGapr8da+1tkBmoh5AdB1K\/MixTCIvjZwVUehR64iUb74B0\/9tVlWgOzYxUxJh3olzNU+C39eHubNH6cA7PtAgKF\/FtF7jlKTtjIoDJogUmhQnc0r63NReYqbC8uZntraz6giFFx8hTdX9i6ntrX\/\/YrnfTswPYfMPB+fuLsSN1QilqpPFynui7FHR+O29PYT71O7NTPoslCyBDmE5bqIOukXRpeU3B9E6yOkH03yg93R84DCh8Tx4s3IHWahv2379dqqPx2krqrGYeebzMALtalD8xWnjk8rGnRPKa2UMO5Ce5ur9Do6PkMjdn4B4DnO\/00fs0zZu1+caoxpELDJ\/EEr+4HMO9goJl8cGFYizcE4Teta13e23dX06PaKX\/5njCH5Oj\/03yYMaa+GlsPQbBKC+HmfBi0+MKS09QrxxNUI35TaAfzvFkZJdI+IadJWhU8TlUf7DHJuqrTbySx6mXzbllaWhFWgTvBlA2fecWvwucwHTzDmheKqHVl2MVjb4rlVnWhIzz3QbvYhdaAPyQDuLwWDxQoo9cJuwIMEvwAjizzPTSi1DPsS5sMfM1lFnBNN9p4ZozLAk8YPIygS9tEJSYHwEa\/mtNvibUyDRCH6821nHDlhPqBT5h3FRobu0OzxaRMfmcnYjR\/UBjKHSmQMwHJiUeLqksxw4HwulllOnvUrIah2Awd3mjLJQL28xlFeHuOabnfNUzVHGfVULFyV5fmwx4\/+4Q9MH6w6D3lsPSVY28ZkyWEsHX9bCftyWhjQBxIwO1UYTXi3+1bYrzk6UWcWC75skqHi3ZbhDEiLtvaqy7Y0vZPo6Yl+GIIQ3cFgguvsAvOGMHIUKSwS0664PBFsSjQtMdRpgKAVRYs2UvxglG0SyKid+O8pN4T87S24\/9xiznXj0QWQvVHzJjbgJhH8yucLtPc0bK0vkjbCgHeaQhgu6YN0r6wiUGufXiSoiaY6gn8s0d6g5\/0R6x4aLSpzXNFECr1JbbTMHcossQz0A6MKS7gGKGGqZOF3ewFPQly16Vo\/FmcEZFsF6nQEuGDE1kHyTOy2c4paOY4tkxOul7Nt\/s0IAJsp8WZWUlturXvlSyCWZIFkN\/mOkXhOJOoIqtKsC2iG3\/ewv9Z+bFqDkDA09Uv0BFc593ZhMzAKW\/GuGAylCC1tKkFRdp5tMxDeEUHTybbtCHZ9avJHkDoZaTtzNTSJXI+DhWgmHhvAkF6Dr6ISb8SlIXeUx3ji\/vRmoVWnfxQyQ1MW2S33kWbxsh0ly2qi\/OGPyh7yMunnrlV8zKYYPndIW88RTQrAZVdUasd5CB6gEZ2zkBATEBWTKN9odykTCvlOjld2vg0hpbBBxH040XB8XhiXp2kCVEbSUa5HKCUpySXwf7UV8BrtdB8piaZQ\/OLcdVZaqnxUp0RDwyRUHO6myxeHMT6Vq9g4XYRJEFDbKlwMdkg4HYmQ4t4uG6X+bTLwrQIkdfwoIg0Kmq0dM+9KfDR0S6p4B0p7TAFT7AHhMMBzgpOuULmhYODYzQkTXBefTjVw2Xd7qFIUQRCDfuUPX\/5w+aiGtalVcD1K3vJ073YOI8B2HB5OHtPlcBaRvHQLB8t3ojyzOxrRArD0IlGHhof2rwcd5Jd6GWM9EuMNGl2A\/SaN\/KDjXdvPdjYUg4qSH8jdzhbz77Mfha8JIrDF3XyT44IUBklUlf3cES\/w23XTc3GYLJMVpRlzLEoxeDmsJzJTRswMx+mB3l2GBfzJ2UA1PXp3BArrGmRc16fQRMPtXSXquNhDb0sF23So1wHNjzDhYMRyFztlS7wzKDQQOk9bX1v2T6Mu0DvJDvg9sXDNcQdGYwBKxwZztFYlr8s45e8Ci+bYtZPUEMBcPLGsa4\/t2PuLMvLVTHa2T2ibytzCK+po0MJdxsNRJdtykFbtDFjAoTe1QUnPhcdy1TxxKn7iVZY14NoV7yehDBRSHNPpmMcYSmoe5Ap38nbHULS+NLzRx84uX64inqj6sek6A7fMJjK4j6oygGXRTaJgXAOyu1LYRreu1P+y6nhUV84lGpF\/zRUnlVarF4ddW03nknzfjs1h7vI+Uvgk4nT8w34J8u8kk5MGFhZZ7fGyNxsg5qXCcFvSBT4Nm+Xq8tzsARTwMkN5aq8NnIksk1UN4zW8LDPHtngb+4qpxnF9+b+LxItQyCqtlPIbZ5\/8Sux+jXN515ucXKlYW7L00XdaN+k8R65EdgCfTyfjqUw9ZA+U6vBhU5t0egFsALig5nFvd5tlDaSzZzs+TQAm1ibTO6Zhvyx55C\/VYUy7grDc5BmkrPRNDuha8QJF4M7bPdEsDSPQajYChBPw4DIsUH2nawVcNpnI4E8FiV4oYDeh3nDEJq2P+MILYMyDOramFOnxz6T7a1Twags0MmUrAAcniyZArLf9vc1MZUYFcWaHQXMjm1cDVT6juF9Wx071gNr401sDF5ExRVYqNG9sG9Mmd5W1VOgshf7lUdcvwjtD6PEfYuMbfL4biMxmASTIep7Nbaaqo2I8j8qcOi6GU1hrdQX5FtF+b9EodlP00n2XZ1+e2qMTWVT9R3VDViI313W66wqHwH9Ob0Pm63DqdFrV+ce6TYJWBTW2aEunm+g+hhFuiISMVPSi4izluZMrbNCNgufzcKjbviEJmtVg3UtHandhjMQB1LnpWAixGAEXzhu4fCObY4NZ7RUx7Z+WlsHe9swwV5j6w0VNyEBmw3AT7w3c91a6auM+8my0rlDvQjg7RuHxcYvfZPAu+IZF5mtBH9W2x2xYHOEH1PebGrxb9OeTzI5qZnj11DYuF48y+0v0I7QO8QMC7DB\/+YcvGx+nrBru+ICon3wZsVWyT8ax44LpKblyngrBMd2tXgFPvA7e9mIC\/zWaqMERr3xbVE8Uqu5couar2IBZR1ftR3GL1Q9HM\/ceIe+L61H\/21txUj\/a9LS8Hcq+rDzNwTzdelAN64zLhrT42DjfFKesbmpin71Ezls638wGxxBHTZODFmRyvo41KXXt9xxt3lBtCyijudn\/dXg5gs0k16vVo57+\/Apdv\/6kF7ErOVew3TKQ5j5nvd4LcGBDaRL7NFv\/uB5oEdyHDcKvpOkObWFizHpjG3OlCFbSRQMP8S9mxcgnWQIi+Sl\/SFjepuAH640+YLOZv75gH8ad7rnMw4tUlPGNeCJ\/7n9QLxfxv0K3rb6WvXufSb5qtOdTf3iWRKA1QGdH81rPNS4HeU=","iv":"12449cb661de4371d98200a0f6139491","s":"bb7d198fdda0b23d"}
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