Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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wer4aCAAwFsMk41Q2AjrDqq5NqlcYtARbu979BQ56Rfwk0GozJxnW9INZv4dR+0Dv7buYqIRr5Nwc6+GYDWL4cLXqZV\/UbGUjI6WL+oWePzQqx5UjBr6ezTnKZxcDiR+uaOc9I663ao9rNFOrFXix742ImtToUrEUfaQH\/ur+niD4fmN9UiOWo04b9HpKX2pd9XwgM9mjwLYDhZaceTj+Be5OQwFjgLlEfAtkiRQiZqI1jkqRV69UHxC7+lVKk94LDwZ9kF5VTaG98WnVw1uobBVkJF6e\/CgWnf1ViY\/EOh0Pcl9rUmaKFISdyXd7my2WnxKk9VJTm8xE36UQQIDxL6fB55bIS6T8UCLjQkXAa4S74LcTyJt0N3v4ehxGBp+9GUG47sC2YXNNrTHyFkLXH5Wz3WDKsaxi49WjIWsGoQBTw9NxckdgTZNaWlyE7mB6KKsKgyU8A7ucTt4BpEqV6T5xVBqLuAC7E+bn59zhCYKA7nIqXIUn27jti7CENFJIGgSBigN1u4SXz6IM5RrAmdt14eFcEKgvrq537MbIxRz12qyydn5r5e5lCthb9WFGJ3zoaDxZRueJ+q7ejD2nnQIoJIvzbLqeCzig2EDrpzt\/vKJUmuoYEbvF+yQOkAGc6qo2DHPCtBFh6A7eIXT1faum2OG0tBKHu6zt2+bzrDqZra2mbxkbk61AjmOafJxkX+z7kYhPe+UjxO6gcmCHZWJjiGrsJu2PIoXOmgr7OBQZMBVzFUrmGK8D4HtYvl4vF1x8\/027qRfq1QQ20y5Vrzy6rQGHEJw\/sjkbM68IT1eagL6pXULoXhSVttmO0HhTgg29SvYfOuJ\/x8HYk0SkroqOWyUXHwwEAI6fYHR18LQpJIoL7Phgdtkv5hD6Qq\/96bmMrSZ3+B8CWF+WYACN+CQeuL0XPJCFIlXJNQTl8k3\/aiI7HcFNMzk3yD6z6B6UlyUX+qlaoCQ0hznTAd4oXl6\/CIEg3lgftY8TBGOT3XELKPZgKDVuPSFCHrDIL1tmDdXRbN034U2pvVwu62hvEf9gNxR4vmCmCFbsB5p8MBf3MSX\/ZyUeHFuyKfAfZ+6dnjyrCimy2BQnJtmDqf07JmV5bxRPu7edUaEDsQnW6wmccCju2upva60jmOvQ06XOeoh8kcS3tfjyg7kJQP1dCqu7QWDxTITCFg7JIS6b2vMEhuupO1GVD7JQQ0sE8DEpZLxBWPFM5PzgtJydST3zQcMNccGaJgbdQFCn1eNcUOV6BGiuYWsHSF\/bk9lk7HJ4BinYF1LdVkfZet80JW6vZwjnUxEbxYFR7ZxDBWM6pWbJhXWa1ppXno5fS\/xK+vLzswBPA9uYf3R7T4UeJ8TNGO\/zi5r9dG2uYeIIp5u0DOyg7PvCG0Osr3asZFkU6KOUmQuKEW8gNVEnPEBKLoYqYls6pQIQoIH6bQKYeJ8s2RbAvpv2d+Vaew66eSJ6VyvTU8QVpbGz61qwR4KUforbWi1h871ENz\/blu025CEgHvvRpYxUV9RPSX17t27YfMR\/++bZMnMJkRTyvwuxv9qVOcHVhP2i5NexBzlEx+teOk+TUlE9afTDOjW3qmnnstg7rC2Vw\/SKCLVQEdN2QDxVqX15NwECINDIdfPgQttfPnzIdAwZ57HzMjTApC\/G6sCmv8l36TE\/Wh8LOPN4vWVpNLD9tgeToweAQmXz40k7w9D6xw7fSbJ4fu6+Hl3HO2WhuBcDFde4XCWbIySnlD9Biin9uspIoHjG6Kylj+I8P5Nn0AAegfTd0Z3vhG9rxuXF1aFhxuIHa7+3udBA4ePFg5C23NUqp77jBU1vah2G6FHzav+K6XThAxM4E++XgtzOoyqfHSbvubiuT3gJbhYW66XMN9amj9Dme6ns9d1hyMG3hYYWXd8vz2s3HqKVH+0l7UXjS0k15FwFG43h6sg0nZ70wn30MXBuefOG+f4zjxQMTG8RYvTXMRbzmoDGxMoCW4NhHAvb6f21JJHl3a3fQ0oF+XSiFUEioSszzxglaZGUbgKK\/8IbcRa0h9h8IeBo6C1d7nyp7bXoJ5LAR7ILwefhhale6zYaz1mvFBPcE02fLSqPR42mWkWDsXnZjeSpNsoGNzKLX+j8veF4feKez2P0dJjHoJcBcYuRF9Ie5wdIYfmEJ8HlCXIxKI3OptsMYgVM\/J1wm9dE2VtLfOPHusr24tPY6XmeEBhDTFwgIQvU+V1B\/dHKt\/UDtAB\/KGjcCGq2PABDY6npWMWK\/EKV3giczMxxcBOI8EqncLO7yVBXLpJ5m\/LnPrgRipS+tGFBNlaqF9W5uZ5+upc8qP5vpMLDXPCIxhAkqTu\/1eraWoWdddc6bEPF2YthVdbd+B2\/81T2DTRdzv9bFjCpKkhFN0lwF9MkT3lur37jfxnVSxID9Vc5d\/lqh1IJDcNt5H0ium4CYyWjc0y8JgvAaqzjXinvVYmyxh1Flu9a1tcQfZ0fcNQhczSHcgElM7sZ3TGQCB31hl2XwXE7OpLxh7pr\/zesmNhi9THMhKYeXtD63Rraqx+mHcGPJMxG9CAPag3zFXVR+++zTS72lj3cFOCjxr7Y0XhHieldc4XZIV2FEhwaj40O1Ll+bncHSwwTDTJ9TWYX02wNe5YMF+pigPqKDArhcZ5ad9ze2EuV72pzA7ghioFlgVhTxOmrB3mZXBQboMkDZ6rQeZSSHJesUs\/+CBARLLU0aW\/jBfNBcuvmxlAIw7f6zkHjHGh9ZcPqpmrsVng70AO2kgjNNvuZdoz8VAZtDRbpIcrwjUk6fvicy9zBusszWVEGgtgu6Jm2k19Q1MN9Flm6mhuQHeW\/qpr40iR+Ny4QvoAf5UTAVwhIYPPunMXm5hO9X6JuoA39KSgizx1vlQbxaRXIGwauLtWRSoboRFV5BQ6m1EMoJDmENVzGBmMXFaXlSrIV\/4HM+wDU2Dvk4ZjLzWtnDhtimHbl+aDB90sC7fBTLt1e\/jaDCKCkjPn\/Dt8MtEsall5D5G\/6StWgb8A8JkuN107h7pDOtg9Y7oRcQQNlNANMEMJ3wJ1g+E1rW0ivXUADk4Gupe8vZLHAA+VuhbBtfDeY6a+6VwsGj06xp4AXS02czTIOnvJmP2O4Cdb4N2oogo6NqKDz0laqA+e\/iFLUVtj7x8dD2TBeOC6SEt65+tqwl94PHFFJb2SOsK+e8VqqqXWGy0u+KDabpELMeWXDo3VW2rGQmyNgAbEdinkd1oPyXz+i1uEPqwvHub6LOO4gbVZtl0w0K7kPagldRZlYal2zWx009D8ry5AM53Wu1m36LSOTtMgRXIoxgDn6pjUjk48fG+PQEKqk6WLKbSAZxQzbVNTo5ZKfcFIQFcObasXLXHXs3EOLqrPeoIOEu2Tb9exXmB4n29A7dfUvoFwdDyY8srK1fGGv+UH5hwXImT7rrMiYmYci3Rum15OyTFDdnB8wquIl31wsbLGGqTT324nsJ2Ezz4kehAYBh5Qzzr1+Y5hfqlJveiJzkgExLUwyBG9JBqcqsXYvR999NtvdV2rARjQKAmuvm8Ud8B4GeF8ZWewZYmbp\/iuQl4sHfiNBGf2YDPWervUiGtVEDA5RA8doYb6Qtm7iX\/qjwM6PAqtnlSlpDXsEkwo0m7QmFWxARWsBA1gBXFLQejOd7b73zmjAN4P9W8oKwZ8wexh1lC9COOHw1CMyOB6NN6ez96CRIpL7ZPZ1Pw7OR9zteutfV0jGzw5\/55Oa+CqlGCEmiRyFzI0pGNskKifhBH+2C9EKiXHarB4XpMUU4W9Xr80mtKimAxC\/fTZTX146XyqaG3AVxp77IU25EG2uZi2uH5H7eRECtDid\/u9tq0C7pDAFLPtj5bBCEs6+oa++WKYYnc8K9HImZQcdhbOwlmllqlOV4c76x1f8n4knN+Pe6mY6m1W8pVYYdqQnnxCUB49vvOaUl9Sm2xm+zeQcbRdKJzzxXm0DJ0ClMR9dAdqowMSSsy2rRU0pA+A5d0GLESiOFUJdYXglhJjJAyopal\/IC3FWlPttPYEx0fX5n4bp0tOK7Y7t7N3B04MdOXCgyODT2\/TkLr5HzrSQAloNknVRFY0W\/Uck+Q4zb7B0ZTV7G\/Ui7\/VunfHtJbxy3r7x94FpXcaFxWakKJvqYn0bhpInxRFv2CH4Tnqm\/S2y6MFqEeCvVOmaQV3HF659lQheXiQe3GQM8iRpHnnf3uVnxxq1VG9W3omV00+3brzGfJQK\/TCcqWcAklbCiUTaU2WhZldUsSSDvkM1mGpAqbuEhqZftRh3z46+5vn9dIF432YaK\/fqX20nyz1zGpE8ys9Ftv1jfxrX\/wuVQn8uuGVH7HQGipHWdQDsyGzyOg3BEgriEK6FUyGwFPM2kqEpb1YEhkMbmuQhnR\/I\/qQM4HKswHIbl1DZO3t+8wG9LOfZ7QH9p1kgd4DeH7dHADkU9sOLCw4Q+Vxx+zgMJs7hBDEeAtwiPVEjIgwpopnyNXFyM\/\/2nwuD5y8KL9j4zvHlQQGLPi7j0+ZuWQVo35rF4N0sD8GdvR\/aHrhpFFbi1uOnfpjF1oxuZy6z874pP2d2M7B3Adk7llcOdayRBk9juAVGhpci23QI28XJPcJuOYO9ZjZRqoHW88HzL0aXm7d21Q3rfoVRqgDkOvCpYWuN\/0yhePQqnrEU2\/17Pq3tCCFVa1zHNx40GwxOa6JDcBMXIO82Ld6vf\/tGhVLERsLtKaqVXsjWsGqQBLCaDsW0U5YaWUDbbqXSdCw8J1kVN7oEj\/+VuPQ30qIoK7nIl\/9YTnWoaOrJtjZdB5PnaFq3PgB1B\/7Gvg9MW+Pr1cyDPIZxjRXHXCRdqVR0s8WvWOREJNWBdjFqpx5tCYhmUHGief9FohxBcqwQowfgTQep2qvMZfGFEw4981M43\/1x+PiWjLszUMvgZjMmjc4otPTZ02AEvG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