Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"6a66936075bba7a5918fdec9856f35c3","s":"cdc576eb3369ae20"}
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