Food and beverage
August 29, 2022
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Image credit: Wuliangye
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","iv":"6b79d12b6a19edb9b139f7547447fad6","s":"099f9fbb24812b56"}
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