- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
{"ct":"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","iv":"ebb5a81455a6651f85c8a5fcae3ff041","s":"8a6bfcd3dacd747d"}
Share your thoughts. Click here