
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"c3b7e95ba7379ff3b12f99dce31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