
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"e4f031c02018817d6aa1c6f3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