
- Sub-Zero refrigerator
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"5acd3335004c02a6b7b26868b9928cf5","s":"f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