By Joe McCarthy
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.
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","iv":"39748cb5208c31dc126bcd5221bcd0be","s":"bc2654a936b4feb0"}
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