By Joe McCarthy
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
The "Overstimulated: Winning over the Jaded Audience" session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative.
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","iv":"f39033e7f2ba3699dbebe64c02cb7dfe","s":"837ba93349385635"}
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