Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"e5f1e4e5b01876acd4c07f352da0b7ae","s":"4976c4430dd301fe"}
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