SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
{"ct":"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","iv":"9351856aeb5e7342088fdc5511e242a5","s":"8ed7be9a84285c28"}