SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"b538da2a23a36ca6bff6c5297129b852","s":"752ece89324c7bdd"}