SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"b6f7f63d317b51276ed0823c4dc8b0bf","s":"799b4d06f12d07bf"}