SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
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","iv":"2d4424c05fe3e8752f211fe97a276186","s":"2899eaecc0d1894d"}