SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
{"ct":"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","iv":"52410cfdf0253b75cc74c239cbd44e12","s":"d9236f1aa48f7a0b"}