Multichannel
March 18, 2013
By Erin Shea
Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
{"ct":"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","iv":"bd708e098fe0ab4b62e2cbfac8682b22","s":"e909fb8fb16b394a"}
Share your thoughts. Click here