Multichannel
March 18, 2013
By Erin Shea
Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
{"ct":"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","iv":"6ed54020386300a1779c1ef62ef0e781","s":"86914c3e321f68bc"}
Share your thoughts. Click here