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April 11, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. De Beers supports Desert Diamonds with bridal addition
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  6. American Express cardmember spend up 25pc with improved customer experience
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. Schiaparelli begins Harrods takeover
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
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