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June 27, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
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  4. Bulgari reveals Polychroma high jewelry, watch collection
  5. Off the Cuff: Getting to know luxury's top-tier talent in Q2 2025
  6. Aston Martin launches first luxury home in Asia
  7. Alfa Romeo continues anniversary-year celebration
  8. EBay auctions looks worn by singer Chappell Roan for Pride Month
  9. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  10. Genesis named first-ever official vehicle of PGA Tour
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