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Jan. 16, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Fendi launches Lunar New Year pop-up in Shanghai
  4. Google to power AI-native purchases
  5. L'Occitane en Provence celebrates 50th anniversary
  6. Richemont reports strong holiday quarter, sales up 11pc
  7. Top luxury campaigns of 2025: LVMH, F1
  8. Marriott’s Luxury Group signs on as partner of US SailGP Team
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
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