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Multichannel

Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

 

By Tricia Carr

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Luxury Women to Watch 2017
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