Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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C4PsXDQEO4tkgIJjE5ih07WX8rH7oT8bAF4QBfNhDOKFRF+qLn7YWHV5O7X6CqSXZ8qRTr5WbDSGTSk2HFMacJQcI5FTwXYqteLdcqFGAaMmE4xOMbv9KrKBiaLjITSBpKfrEeu+iMhDPqzF2txcWhISwTFT3mfSuc5SaAWSH3ZxMoCw7hJUDa0wAMaQ3zJxHqYh3x0TMlquQ3cT7YhAQnfweZkZyJ8Y50PQebCHYYxtuPvTqTuWMcTmIfKadpsyIUFlwlQdkZRPYT5VkPiYlwzioUoEBgc1\/fDPRprm6V0zRM9GAhCTCM3pAdkagTuvEWtiAxSoJQSELV7Bvk2jw8qUl1mBz965YQTovTztJnpN7j5n1vqBMB1VPGqsRSGna0jWPJLwEDbT9yi8fQ4xZb\/3tNZQEq\/Ji4Q\/u8SbbSx7B8gEmkCY0kiwQzyT61dHEAQmynKxtA4lHffUh2b37wb+I7Rd3xEZ28qS0VkWEtksRSyHsSmo+sANgq9eXeRh1KwiFfQ6ofjADNLo4B+FAYgetQG2EbFVtvgTs0Er7YHaIrkxIST0OjTLE\/okY2BC\/y0CCVrGFJjFwpO4b6sa91izU8pNeYvs1B6iWVtcl6CPbveGEkI9UuNcITkn7cBuPBKK9GRQO\/CCEExsJNgiyExORaA5\/+opySYZbOEkn9kj9eyT9pLwKpNYxGGQFdvcqQNSSLLYlNBccAwvX4ASO7oH0gjGL0FiytJC24\/t+Ixa8nE76t2fzk0zFMSX9VHF1rSuuMZyYHf+sye5S+wr1Lxv46TDvZmKDO1ZGW03roAPRCujS76IOklnZ4JeKvmIfk\/izmLcMK3gRyXfYTCk0sEBED2AQwJXd3ebvCMQcoWgbWGQo\/hY1zvRBJP3T\/hT3VcZCTk6G2kWBIytopFbz8ZOoQN+Toa6zhTFkFOJ8i9Y1ftAq8m3Fn4hJA98u5o83y7E\/7Fqs7sy\/MFtoX+G1+PE42AVbGAeTY2igb1Fy5x7+ydy0ztEU9DJAwNQyqboxvW07\/9Y9YKHwxVUzLvcVdu+ZWG8I0jSQj0hEcYFzkTD5hxkMa8dq2JJGI5wl0XuyX8goJa5\/jneLwcomSXJzndhcGNZ44VcBpgJZel1vjJLNcvM6cjszyM4qJMssFA8bVTzWwXmomG53unpmBAdBBenD52L64IVDYU0eHOlUO6LVLoLD8T\/GVgmm\/oPPDJNYQNDNbGO9sKgkae3ucMxlKmwkwyKyMRrODEF7QcAwzJf4405OQ8nxuyPCqu\/HEpOnV+N8R8\/7ur7A4kL4knkzzwcx+YgBr+N17NtzuahucxEIm7Ca4U0OQK7+IV92PmTxooZKtjNDD7JXbBfgx76fJNCL\/7kMeEmGdLDjJLCjkvvYxLbsXxJV0euD2QWCE6hJP7BroW3v0Xl5\/sXnrx9sSRrz0hlM2Q0i9kOugRtGBzqDcX+g2nBki6gTlbuV6Tvoht8ZBOdv3QC+d7ACP3wxFnMnTIP+PaGo\/3uQVMhY4x+qQqi7dYt4D7c7tvn+rknkVGbS+XSq2MYs0bUIbUPSMMAMWAINmSNlOrF+TIg5r2eQw3APpfQmoe\/xXTUuSDD7comxPb9enZuf5P5dZarllOZT+9XKt0lKhhJs9HnFt7cWG2HvNinXNFhsS19Z0SHPWBNXIfOupQonson+lLbth\/Ct98DBRg7ijMpvrFPWhaHlNtvn269DSOiMz7g3oeGUiU+rjWOquUD4Xm+xlrJDy9QDPt+sqbH3pksv\/ki8tcjJBLf81PThYYASVeGY7vtiecFVeAn0cX72bl8Ir7TNSxwIopiqFoZWbzaEvGkJsQh4cJSGbQfZ4wGc4raYr4az6q2lniZXSz9nHBBnNk+0mg16uOOIp+5OhF+BkTIWEfrWWQksj2TebwFfVpzFeyr7dK+pzzHPK3MfjNmrRHtxfkLjzim3Bp+ZhjNdadPDlVi0NgQqHsYH93Vy+R1TdnTR3MwtNoHFh9ooEu51Qw6DRkUX6ohhNB9lWxMMNlNrBAcDFvWRjnYqCTepcSF1qnG3fBrf0ptar0rcwzAIJgFHFPIQtjI8IryQFsWImW5SSXf7x70c7GvgtLpcoOJjZmR+GxejuY92M2+m9fbqgjuvrxfe5F12hR3ygNkAXRWVb3ku2H0uNIgppPLZdTvmH0DzlKJ4N0hExqonNswgCVJcRcNv7MuxHIPtIN\/h6BdgKZWlsvzJOurbsm+l2TBJjVJbaAj7LYygwh+f506PC8UQegeHKXwwIJhc+3Xvr8nDpk3qUdg1t+nTG0rzZNl1gFCKyRAKXErOLE8Wtkdz68sES9sVfWHGkxxLDrb7TCQT5Px83YWWBupUsB2aoGFg1QK8OznCz7pQgTwm6NemjfnK293f98+43Th6nmGr\/Z33vXkOcpweUbAqywvS0wQt4rikNXRzvnHTPj6R0wxNQZOuAPa49TyphpnAK89yS6ZVQxc9mDhMLXX\/e3YX+MSI9j3flBXZ4IEz\/vnyDVPLLDshWjxlbGWbu+UILvrZg3fFANGD3+eq2+1pVbaEcmaiFIu8H8i6l9yCrWhCoRsNFc3\/QErDds57mv8biGRf2PB5+2WcW\/hVzCy9zHjmFOXsES5yJyOvfwBXAXTQASDGlOLhzqBjzT5679o9EY8\/JX5SppgLR9upt8w1\/pIIu7gkaoSbz7BY6oLcIDD7GiuSB0vbY5Ichl4Okp3\/InU653gIm7B74NQld7uPGdhIliylVtXGw6TrcnQ00knpXv28HBw4hkKSkFxkFSae0CUnrJdGyVFEubhvVDLPFUeOzQAUikUw3vGvRO1QQcXU+A8Sm8aZEzjA24jk6vHTQjbSIoJHf53u4e91C+52u0ha\/eUVcmarr\/QgB6DBCtIriuUSZdDyCexfeBCACe9E3s8fGAcEGwQ9DlJ96KpACXdS8L3TVWXxYDqDzvuPK3yWtQRXrbzG2PGTE54EmWxP91ShQsiw2MbFIiGwk4PE0rxdQPYQn\/Gt\/kHVzKUe2IAwEApic6Aau+TFxCjl+2ZJY6qmxV0Dq02ZZLdZLsC8KUXWOPbGU7LI5P6QmJN2oRc2wAUcBZddS8YnAfGlRjIoWfrctNbt+qL012JovgyzMue3+iMyfIhG6eZyC6V6M7ckOHx5fHGhDitHqYLFspzBXgRbDh9NTzycXtrVegaa95aHJ00Y8bYdPK5hQVa4QMLC9JOWzKieh\/\/mWbQaf2DgIyYQRWwZRC+gt4ThC7CHeXCyiBdAIzih\/qUDg74WgCUrSW+jxO88PolfZbjHMb+fNeF7swdVu6r3dxZgh\/91kE3+cBVbJpA3CcpMLYltjnktHFaz6BCkZVB+ARxp1VbUNqYKWLN\/xfu8P06wRrR+CmbAKoNhJi4A2SF9gQSS2ju1ZdoeuSiWhAMDaqMpXrspsgh5S\/70HkzhYcPSrS+JMttkFqagDPF3KZNHXdUGesBfJdJ0gSHkv\/+YV3zn9JT\/VlKuOiitcejdgsiajd9B+yKin9TqFkZvPanhJDfWzHcVz1zxeSOVwqnDY99r0P5Wk+Kjt49KJaUPhPdwNAgbcRbajn4M2GCMpyxH7tHZEJSF0K6TVsmQ5xw\/1wtbfjvJoYsSHhtEz1\/Ns7ThgbuaoI\/3\/TaoMSlSTALbTtD+ediryH6pmZEvCmtuKZ4lvL6Hazjolw\/l9cJ3Y4ArqglJ+ootbY9LniZfRzqLh16RTTHQcUbvtE75D7ZbujHVMj+dm9c\/qQkuJqGORo2nlHZxekSqBVciwsLrPDQpYhGr31QcW\/QT5stnO\/ehuxZZyzPfLAXLvswztzuBqtPzNCOYBW0pFnOl+FO\/NM1hvKwLBmA0LDQMwAbX6VP7uUGQKnet7eJkHfT40+CJG6+7SssvmCJDKMQi+zwx+r3TRJZSWUL1E5CJWKo5MlblTxUeCf7Bp\/oDRy61\/0PHm6NOFlcKOH41AE+cCYeY6LQjNgLq9z4sTz32sWiVmTbomWkDnZgyQDz83gE6tBgiFyl5cTAwaYlMmdbLtenRvI2\/o4xR8ZbUW072Uujmtu+pKT6IOmWOPxjOzbQiSA4EvZ7RaMEnFBCg0uvxc3miI8xfFge5NEuZ38DWU0fEENb10J5A+GCtDOrrbJBwld0YmTZLjq+7d7lYYmOE1V042pCfX3woTiWb\/usCKrphk5ypEGBtnFVfy3r8EkHwbtxYqLylLkPFM9IrYz171ikTQHGsT+NBZ1oO2eg6Q0\/fZwxDINWYwcaBC0U76F8BPqCi1jL3csEIT2KGlwcGN1ovOv\/IHH+U9SHyWtfQo+5vJvuJCA9Tr7s0Yh70gCUXlSFgNEDCDIjtn3S3Dgyg5wDofGAHI\/8yL+YinTNH2zi8F+KHi\/V3xJOdij2jnPqxFlAE5KtYs6MrX1zxsbKwbAZYl9f8QNiBsYsY9VH3\/twQvu5ZniivtfUBBlYdFAwtT\/RGW\/chCEw3yJHk60YzSvr1RDVm2\/N7S6LXSUapDmvEMAVrAFMf+gUf7C8lDfS2SXQd+7GtXANhAVnoWbnXEt5OXK7Rm5F318w\/SnShJNBQ98H8yjEkxrjyLwWIcKccX9PEJIiUYGrV2eW5GbnoyHQBm+jUK33K8R\/YbzLbKRczsSfK3SLI2lTGj8ZxqPfAnscCIOdaQnZYJjDoeUWW2qriXoOKIamOwSY2s8mlF0\/AWksLu4COy5b\/9feNdCCJ5JkYzV7mIaDTFsnUaLc4H+b6dmZxumtgKzkJ69NIcdSVBED8v1q\/I5pPo+s4\/GwOL1HnpVSQK3PoEh0J5GzullM+8Vh5EBJ040RNzSu+85rDcrPEBiyFobNtsJ\/4W5yGkU2aPTIvJcgJb8uYSs8zJjA2VMGFk0xuPh2UagIKMkDyyKApeKpkZ2FVLgFEYzaYkeHZ0BtHBwf8JarpF9Go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