Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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