Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"5811152b489332a8d9b797608315c857","s":"175df7464ec0a27f"}