Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"7546a4995af7b00a32582d25e0a02780","s":"bded7ae03a6eda86"}