Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"f1fc102ca892438ef74ee552f3e4943a","s":"6fad83dfa29b4411"}