Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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AVdMijeWv8xC7MAZ3dG36cyFVYtj5JB4jZ8TUZq5LPUw0otzt9RwW0ImqRZwisyi1Lrppfp+DM4ySyLgMWur0zEJyittUAjAk9zgQfUMaFLlppTFkXEGdPpjASeMaep8nzQdlrJHamwzzq9FC1bwvipmhYQR\/L2eDfBZqMu9HW4QLsxbxGSapZeLq0SVnssNnoD1K4Ss0mnl0eOVOp0V6ycuHi\/dyxQ5rykcu8U\/BLAHHDZSih\/Qciv8rdcMX0P6SuhOUNHF6a5NEj73KM2HN5Xn3Q6uj5VmeQ\/DLUe1T0yk\/m2Yi92WMf8+7fmey9IP8TO1JgOdYG6UqkLnQKXl\/aXXFk5haLwBnnn3uk8q0k66DGA3K6xUnhotYiXcmFIT4l32r1hsx8I3pD+iI0FszTjO+dRam0ndfzqX+CjzxONn+bteuykqlq38xdjUza6ljfF1aU64R1lyjOX1aGhdYQhTLAt22sz1BO5QD3\/C\/zAwDBBcDLJ+2yeDtaogl1TUO8raRZlrjh9qFfvt9TwK\/TazqJ6yXv9oggMdcv8MYE6P7LXJyb6On\/XEGtsSgNSzG5MZKoaihwAyVK8KM0MSRkLhpOjqPovG\/sjUERkfCvlcIjPJijgsHZJJxJd5Cjedi\/47m1SBoPZHGd1MbRKF\/\/0LRni7xliE6pzlQkRb8bydpNWCCB1Y5J2hXXSLd6fYw7QnFe6lAVzcErcgpC70\/bmkMZt\/BEe78W124KpaCDMrxuyryYZNCuMwBW6wpbYTTxtyMWbM5zWjJl7wn2gnVBm+GGZaQvGRfqXeadm7VeOPSSWUinx+HJXSyN4TbqrBveCQa8FG9xq1zCU3xi9dcJY6c+8lCGX+5QaS8hqRHxH4DAL0zrRW+tARHFBikh4IiLFZ\/\/NRIVxEWVQnEjAm5e6GTOBUN0ZwUfI1fiphB1JTxVMOrSYLOFBLUNDuJDGoKTtm5vFYEuMnzIVGOp5rUjQEjDJ808CEFRjmvRxKe8kCS0HVTGiby84V4GkFRPQXg5izRwzGf2OPO8+yJhbsFWlNdk5EyufTYjHNGCzlZ9DRhUPOAt+7Q8qdlp6CDhOGnjx2ATAothsjDivssdgQm6ty1FOOq9bSasxcblGtLDSf6rYuRmrHNpiAldTD6y3ZhXLS+h6NHqec3KHmCd6VYncUCrkIeWdgrSkz58d1JGnfBXv4G\/PE0eMYbRHXPgizGl1rfhOhUaNdRoCXiL01LF5GSlyzxtPVZvcqf1Lxq1fO2r39W\/5HLVUTauRenVZlf4fzz6uapOmgrUHeQhqScCd0doWoHzLtIlNU1utNpBAE\/wFWae7QvQiEiOjBD48p1SZsRudDcDc0pVZhiUu3OlnmBMO+5XiKX+ZhmRn5lY+ZtjyqdcEtS1bk7jb8NBtKxPFti12B+UDuVAofR\/n3gbjPKaPOKa1ajlkdoeq1qzGTVvMzQygft9\/jeuuYbUgGGnS2o3F6B0jL6LIjwTcMtglMklfyEzy92oWmkTME7AJD8j82rAEJKyh9Ln5OSBTG\/FddIPxa4vWGAIrZqOKeWxGMIjAyZOA5aPSb7AwjH3XFHGaPAhG0QKQ77UHn5SgsoDXwuAjAhH8qi9NCK16oTdb8A99jvA+5B4vWBKkgMMF5nQtlYsyTbbHeI3cX3\/rGvswT10VSykQ4XLAZXdArEQ3NxchFyoym\/YI9k4S9MerpHCItY3vPMnFiFfA8++IJZ9Z\/Tl22KJOvFVX4Wpj2kccmNJIpqSquX785Vsm1HD5O5bXIiA\/P0k7CLp457vpiJpbJAgdqqX9OQvDWkg4n0zRlXrKiuM+fepdDCSt8jY\/nXL0NF\/F\/Jlj+WI1RnauS\/ySg\/BDK0i+5OoQ3lBGIltl+QhPediWH4Ihu1HmzI4BAoY3e8W759Vjg69vCvjSH0JIASZBKZoOAhWSKX39rz9+JI\/qqmTqEJMed+fF3uPzpFGwIf+BUx8DRlqDy8ho01fI+bPxMl8V6Cxvc5XNWtcz0WdzRdtuTGHWvwP5bvXIHwqMUWwKlNaeQzMRXAJ\/e5Lw0tSDt1pKLKErbqeEw8riYS+JolA5cosCHaCALwLmelpZA8d73RhhdSm454\/0p0CjkfxEk5yhHAupMbnkL14gsb4GnQ3\/fkr1mYQxfR2EmHzevTCMU0Prol6VvkhlZUmzttSpKPTJjntm0z0dYOif8ddfPSVgpGKtnnrKHAR9WwAczkktnNvZ8tFkNaFCb2uP4hFT4IvZkkWbP87ce+5LHihUM5Czobg9nt+9wHCHfPc3ENRhlZ0OmNIAZtrh101XOsueS2FTTqd1Tr\/fGFxGJrDz2uj\/V9VAvsF4LYiQ\/1dXJ5mQRJ9HV13AyrE8w+Iasm1HEpiQPBcb6vbQwVk8f2ZhGw7yCvKhYJ\/FKsfi4lVBfhM7KQwhCw906kbD0h54LcHSu1\/h\/0xm5epKjAc4lRVIAd\/ZMluC0VTldNtA2Y+0VwB63zuCyREFy8Lo\/NeTPqmZ+yV9wpKgEe6TBtYiHiE63v\/GmS8B5vjU9xfgNiThu+5bwEzzmOGB0lJ9RbVec1xHyK7yfCMGr2WvGpr9c3x9P+Gsc2Bq5+P5ifoRiyalUFj+C0dE5Z1b\/\/9MK7lLNkYwHpepQr6G61aUYe+lFV6\/n\/NrNIqcK222T9YHXAgWDsf8cabggDHY0Fj\/Z08EM21iP6ShGtAYK4XTLCrq5+xbKzrRtab46cT92dTVIzdTG0nPHdn99bknBpcKBgW6KWrdkC\/GqbShTFduimnu0ZPETrBTdU8M\/OC8oUxQpq3ZIwE2M32TWaXqQuktE7XPTCcCTyb0N8GuEh4FIE8nbdiGFfzs7oSnmmNtx7P0Se+D4j3dq7IWXjiB7djAXHrMD6+uUbEfb02LyOch448eWEJR\/tg8ecrzdN6YzmfizA2WuW1j+cQurPnMlIdfdAJeZRqLmjOashFxKwv2NT3nOAODGI7l7z+YXxoreHNUxbeomWXx7aa4HCSSkyAyrp4rjOu\/YMg94wCZKsKyCpBZPPjXWlymypIARkTSvHIRFI4u6WqToUlGaTBtNB88BgJtkqTKeRyHjhKS04q6PdvWllHXyk+\/u7D69XAl+bdAjO+whVCcvdblGL4udNgyUfYZauW20C8YBsQDmwcX8+RsYN8FmKfk8Jwd7NpT+Fil6gwS\/0\/1goDtD+cwcAB1oF\/h6QxElrVmxeeTuVSmiC8aNFLiQEFwG3E8ZWWg9\/xRBbiNvQEtvaG8L9JTGt57LgpRzCxeQR7bpsYt4Hg82mwtsndSaBHyuYhoAu1MQ2cH1nec13MVpZduS31LJip80aQbP01pKK4E7w9rUwE5DmsUGsazvkIz4YKvn0plz\/65UiJ8rHFGaEZ5Om3G8lPeJGUdHH0D781wPut9rbPeGi2vxRHBJ7kzwIDZsORzwL3hBvsbcF5frrvgIsChDxGCqkb7ZN\/6tCcxmBGG3CVtgiqSHTYGyesbkqw3keGZPPmnfOM2sQiof0OX0v7T9ynwjWBr6kISJnv2R4Mft2eaXKzOj3LgRIuy4Ylm1P+UolWgLH\/hlmI7a+H3xgMK5PwRTzr\/w7iQsf\/3l3altfIRkRr2pN5PQgT2foZUbK3u95cTyFRLl\/nyFColkO4TZFe4lW6DJIWte1pxVtgjIz2dhynToyZrKm+SJdYuwhqXxttFYqmYevQ7KEUepF5+OqgE4xGx9xbNIzzhTsUCW0Maw98roNJa9wVbtkLO4b4N7pd\/8MBQ5yLd2Q2IyuVgEmgaIJ2fo1\/PPTbohR5dfbgGWAMTDpbTJ5ifVjihzUkBTwob9ykygdA4UkqS2NkwzMsed4jkn7VJpa3jUqomspPv61MR6F2gZorBmOYXVPzcejwWSwpKd0YuRyVgkJhdJOqaU69CRryiBxAHyqt2Ftt\/asAMY\/aeNnSsPtz4LS8xty7UvzOYWxp4DOpjyBPwCaurO+G35s2ipo0zvy6p6w+c8ThlyUBsFDvQw19MdETMJzL\/jXTyW5F7IB5dWMhU+y9Vr4imaCfmCTCqbqak3Pcgcf2NIPr6EJZbiztnnnqVTQx9QET9WL0rJ1G4tSwuuqW+Q4MmehXr9PoqGvImw3szQYnPBA+eNbzmIlAAOB\/6Q37zkWRBv4Jfs1CbojGc9U8P01cMEzt\/ky\/h0KlWZVnKzVZQ6HoYMIGaCw7GgyGfX0oC9XFwHSmPN4r3Ynr92CNHTDv2ipr6dUkYLi3IarylD6stooXbVnE7Mrcv4gF282M9DhId0dLhiMgEgbVKO8Kdtu9RXfGAVdFJUnaKwIC+z+07KC7vtk0F2FeiQ6N3umIVhezaprBw8LS32aHYJJZzFj5oUZGvsd4\/FIvP1x5qpWbfS7sZT02ORbqhY1nIILwO2rMytIpR+D4yPQ0LqlPSQNLiGZEMJO0Ox+caYzsdRZ0ZTDXjWvawFkBtM7ja4\/nxfHXZGUz0\/Mxmhgub1zY1oLPp7X3GEc40k7J\/j5ksmsvV+f\/6Bxpiir+0gjU0xRDU7YdJdaAD\/dnv+BilxVqWIH+xEBklwj7NeFa92JUqhUen14exN9xTIW51ixYasWpRMCK3Rnoc\/O03p+9MORIbatdPH4QlrtEh6iFkTGRqReMsp77oQ8zgO1XU8PWbUCtMNOt3ZAZjZRufVdpWz\/Dzk9x9vUszM3Ql8ckp8VyeKKkluvP0tvFg5y0kjvHPpxK+2TWVA01aRWDEpsu\/GZDMqwM7+NlW5QFGEFxy8zQKvE6mvK6O8I+btAx+nfZqmMJjU371aY3PWjCAt4rlIiR8KHsI1KB88oTSrpH8yif3\/nwSUh5zczc2oGceVbhvE9BPQRVcDrtacjrWdEnrheNE\/JYPsKGCg7VrhBb1hcAHzcPX3Z\/o4PMyqv7yN6xKKN4PeVbV4uLPZEXlL4Zp9PNXkDl64\/dGqDSRDkAgu81sMb1I\/R9Vs8yL564qI3IgvO2vSPt1WkNqmFzPs=","iv":"236878da0e6627bdb19d51fe9de25da3","s":"9d0b51046636321c"}