Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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