Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"9715618c468effa9170b3da9209e0f8e","s":"fc30d1fdc50cafdd"}