Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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