Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"025491e65c89119fe246ae8892b73677","s":"abe4f03d8b6b4176"}