Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"d6a0f4f9aaa8f1ffe4f5daba14a48a6c","s":"f4bb1842352b2933"}