Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
{"ct":"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","iv":"189ea304b260e13b47bc5d0d1e594159","s":"7cb09570a50565ee"}