Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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