Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. Buccellati brings retrospective show to Shanghai
  9. Legendary architect Frank Gehry dies at 96
  10. A. Lange & Söhne opens doors to London flagship
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Bloomingdale’s measures out-of-home ad performance with MMS and QR codes

April 14, 2011

 

By Rachel Lamb

bloomingdales-scarf-185Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.

Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. Buccellati brings retrospective show to Shanghai
  9. Legendary architect Frank Gehry dies at 96
  10. A. Lange & Söhne opens doors to London flagship
VIDEOS
More Videos

MORE IN Out of home
Bloomingdale’s creates shared moments in holiday campaign
Don Julio 1942 launches first-ever global product collaboration
Rimowa revives archival design in throwback campaign
HSBC targets ‘mass affluents’ in new campaign
De Beers spotlights milestones in holiday marketing
Lexus, Universal Pictures partner to promote ‘Wicked’ film



RECENT ARTICLES
Kering Foundation to examine violence against women, children via new research program
Legendary architect Frank Gehry dies at 96
A. Lange & Söhne opens doors to London flagship

Luxury automakers reveal new concepts, activations at Art Basel Miami
Gucci revisits archival looks in pre-fall campaign
CFDA bans fur from New York Fashion Week