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BMW boosts CSR via national parks initiative

August 28, 2012

 

By Tricia Carr

BMW of North America is raising awareness for the all-new X1 by driving a vehicle to parks, beaches, forests and other recreational areas across the United States and asking consumers to fuel a $120,000 donation via Facebook.

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  1. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  2. Hermès, Goyard lead consigner sales in 2025: Rebag
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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