LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"27dd452614d7f62f6283920e7870517a","s":"313e6fe3048a06b5"}