LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"d5c0259c8073dbf281cfc4521e1f8bdd","s":"4eeae46ab612b9f1"}