LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
{"ct":"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","iv":"e13a598099f3166cf724169fa236ffb5","s":"63783ff1df608d09"}