LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"5d459b68d70538a6d49aefbff5d16b16","s":"29a5b8f13160b173"}