LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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","iv":"5275cbeab3e1a7e9726df331a8a0e01c","s":"3e8193cc020f9cfc"}