LONDON – French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
The brand is allowing consumers to virtually try on branded watches, glasses and rings online and in its stores. The foot traffic to bricks-and-mortar is not clear, but the online visiting rates have been outstanding.
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p+N+FtxAA\/AGpRCmASzammmp\/h043GSNf99shl6dHXA\/leoDFCHxbp+9dxV1yqCGDcph\/17A0jEWIDy9CjqmqOMTQj9qf7fduxI1eTRns\/JVYFhaqvGuXGN\/v\/F+VZz+APQYRVbxQ5F7uXZYD6eLjbBaJy2CsYXsb4jhnYyKS83l3TCua\/sLs5Oq5olpM\/Z9PuIc4MyUO13\/1WNZf9Ls7kFQgrJd8ahxYWGwEGHIPzcoVeClkhJU5Sp3EE6\/JgELpgq3tNhq5PeKkDKRiaFkMa0NmfzDYcBl61pmMWay8Y6VG\/wMTgFoePJTAPyRivCaxHSSBNz\/w5++Rh2CNBJM31tH0G\/B7BvwWW2HIcAtHZy3EEUA9ExfCuUJyLXWs6UnzZ06owM0MdX9rX11BqnmOfVSNdAxeXN\/YdgFORVOnA2QjiuormAWwVa\/I+CDPXgjwc9Vk+e+AqRJ7h4ANuImurJfY6+QUibXMS+L3lDr+OX47U\/UWslzyR5xTgzUwKSSZ8WXjAETVHtNjqsrkL3Bmhgv5zjvr5w1zjleBOySjSB2uHMoQvpKeTv9uJGKFYBfdd\/aRGo3805dRJKY6iEDD9H4noNKvFJEqAC30zqmZ6GWATH7VECHT+P\/toVkIJJhKOuofyspB7erf\/Ij6Gdv4QM6vyeqDMj9JY0GCfoIQLAMKFmmElnOx82fdroJGlxH692CuS0TMW3Tw\/4bwCh6YQxJj3oqtHH63\/pOySrsU\/JnjEdrwEFdSbrvaHhpw1t0OdXKkXsfEllP795GXi1nzymZTA54QfTgCyWRa95bGEWw+DmHJIHDWAZc\/LDihgw+kijOA4rx8x9Mp4mQisti2wyvhGTcjZ0ctu\/X+BQyaT4IshMzQXcP9WWCDnuVAda29wM4+FTHB9+A0EBO4Ngi4YZWvF\/CjCdrOk\/HmcegWQAyM6jVtE8EAYjRr3437dYg1PZqmkj2j\/A+pNhXI6BBY8h2Lh+vwQ7VapFznu2M3xxNRvRK0ApVpanHgMfLlJRljWc6PMQ6j\/ADgyyt615mDR+hgCl3sNgEDweVLOypphtz8DXx5HU7am921WrRmYJfj8gv\/OTP3yPVrJ4RmBj94aI9uhieDFHHXpOfPiCTbFQTujBy\/Wv7Jo0X3XIM3kPu1Bx58YGqwDLZkJbgaCxCHKE2GKBcqwZx\/HHxCtmsxDjdkprV\/kv5L28caWz3zeeyWLiG2\/dcrgReb88wIDhjCeJQJQ5CEkP0GUL2fyXB6gQ\/CSqdJk\/H9Qt2DKb0qWygfBjHoBES5HlS1otRuQhAxyMZoonW7sEFvklbLRk75mBR3FdSJuT11nlfTl+qEIFSd80m3Se1JPVBZFGAv9XfbEUYTGnFGxpex76giq8A4n9v1Yp4\/bjFrMrqKr9uZe9\/GroTk\/sz255LJ9h1bKQfiK\/q8cow24zQL291JBj4OfuKMdTQVBX1KcF5eR3MgAOJPbgCVW+0AOIvmXKCHtxEpJtSrn60tiJ4qp3dAwcgl\/okRIlUQyVUpXGTFhC4O6nUBp6ZFr3PGATXkBH2bTaV6TtSWwNtcCXVSmUoUuMH6s3dKPAUQ+l4uEgrFV1KhofzcAuI\/rZnqhq6u7x4qx0Aiud8aOM0mK+pbQ1sMZ2Jf4Dp7AfAACWbf8\/fuAKzDkz1PYwCJyR2R7yEH+7ueQm2vWTOXVnBnNxARDeomHVnv7GN\/z5DNtHUrer+lLAzSD0L5HhLJXJ1hnrdvPGnZbGYpU8u2geKVWrmwVBOpWM4A2Yj7GRn6bVHBNuUd7u+JTgflS+QVVNtYnwfTeT7HrwxCgYxjDYl3O9pOQ4HUNwOpZD4UGdZtgf0rOC5unug0rGRZ8L15mneejGHsFhqlly8Bc9BxCkrXnA3w8a0AGcmQdrIdvI\/Oo\/FS5bQ4Ir0zLfFTmZ17vIiYEixXZW6uThd3VZ3wxoRuXaGL7tQqCtIXbkbUscCSnVCVMtTGTHB2iobHhwXkvDLBgCmDds0ptYrG1PJoMR++625jw6bzMGaFYho8tuW3OR+hXRmFX1cIk5kqnvJeMG3Vc7SV3YHxThp5yAgz4RL6\/znom5d\/Oq2qXynkKhLXj15deJ0EMomlYn0tBABerwPAjLBlQfcvRg0wpsxva4SnvIxzjDLSBpyhRfLRIwZiMcosU5jm81FWL6qHMjaTH0be6ViM604a49NF2wdYOqZ1gzd+nTgEgZWRPHDiM4h+ES4R0KMdNuH8kwESokj5Ij5ma8hnd311WFZ591q\/t+vQyAHCvToWmIK3yeDHIuqdlX8psQ4fu\/T3tZ4kLDD00NF2XF4UcuimsJDhNeIgpptq6veC0A8eYdO\/LzMHljMVwMZfGYxc2O68T1hw4Tre6JSb\/p4b72Q865W7rVcEiqWqgwjc2f4xLXHRJMG37SrfVGxDB3PIVTvyYZ7kUdeUIi+od3lNUSfraynI70CUIAu10KHqK79em5XZAN67CoKc+Yi5ou2y7d0eMe7Lz7Eetv+mrDmOjKq0V3e2l\/W08gu5kSI5QtGk\/iXnKInVUhzNUV9EuFagRU41+NnX2ga55GIuC+GjLZ\/A317H+OPslRrMQBeMYQYEjsAQiP9OZVIptKRF4LpzbnGAHC+YELKx9H9SGntpGU5ZZuMTWyw4DPiNfp3jOsTXIQVxcN5\/UBdCmZ0ltLaPMUf21bX6Ry4DyEfgu92poPFbHbmfDQA+2Qq1ZFVTTLB7PwHXfqzOpt4CKDrqjQWOoRyIlPxqGHprtIRewcPLV6OUqsvcSKkwEFfzup2yQhkCUTT6Tnm19mk4I1HWiTdAJuOx9RfwEEGUqMN3wxdicJNreJqgVyI9WLMiJYffo6KrgmMl4+CJ95JJrwrLFrlvZ\/9O3tnGdilFbCqv7LpIRlWI\/RU8EdbZiTc9gPBJL0HzNQ5msBieph2\/yhr7QJE9RibbEGdn89pCV8620gT1i\/hDc5vDrRI2M6afFVR4vQNhAcVDMh7dPBJRC8Ihz4ddP0druGXqUxUS0AtRlQgIxT0rHH40l2umuR3Pw7RwnBKJlKZXIAex+tr6nqvB1qm47mqu9fBvwywiSBrTj9Dsm8wSnrCRduC4yBQ7YJEptMY8f20w\/pbnnSyTPDUDmd0Pwp73naLftjVjWxzvv4dFIlKJAu+tySINxDwCTyteU4Qu4EKp4h1K7A5cfH9lebbN00dXsha0yyO1Ee33AULw2PCZledupnitVs+n8530fsf\/cFAITXMJRcnxgphhLzbgOsTQ5et4o0oCGBnYzw5e+kPwo9cjNjW4cbS0RIWfbxVkGLVQzxwnyWg=","iv":"0ad88c07f30d2e1a9a4d4dd59b1deeae","s":"7dc143e1990a9bd0"}