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Retail

Capturing cross-border commerce requires currency, language choices

July 24, 2017

The move to sell its Possession collection on Net-A-Porter marks a new acceptance of ecommerce's potential for Piaget L2 emphasized more options for international buyers as key to retail success. Image credit: Piaget

 

By Danny Parisi

With the growing demand for international commerce, it is more important than ever that brands are able to fulfill international transactions, but certain elements such as choosing a preferred currency or language are often lacking.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
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  5. CFDA bans fur from New York Fashion Week
  6. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  7. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  8. Happy Thanksgiving!
  9. Tom Ford, Vacheron Constantin, Saudi investors and Pietro Beccari - News briefs
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