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Retail

Capturing cross-border commerce requires currency, language choices

July 24, 2017

The move to sell its Possession collection on Net-A-Porter marks a new acceptance of ecommerce's potential for Piaget L2 emphasized more options for international buyers as key to retail success. Image credit: Piaget

 

By Danny Parisi

With the growing demand for international commerce, it is more important than ever that brands are able to fulfill international transactions, but certain elements such as choosing a preferred currency or language are often lacking.

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