Fragrance and personal care

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Harrods goes all-digital for fragrance push

July 26, 2012

Harrods partners with MasterCard to bolster on-site services

July 23, 2012

Nordstrom aims to increase in-store foot traffic with mobile advertising campaign

July 23, 2012

Google gets lift from Motorola deal in Q2, but mobile paid search still an issue

July 23, 2012

Hermès, Porsche, Tom Ford and Audi – News briefs

July 23, 2012

Harrods bridges generational gap with youth-oriented in-store festival

July 20, 2012

Marc Jacobs aims for online sales with fragrance push

July 19, 2012

Calls-to-action imperative for mail-triggered luxury purchases

July 19, 2012

August fashion magazine ad variety indicative of booming luxury spend

July 19, 2012

Kiehl’s touches up CSR with multiple in-store, digital events

July 17, 2012

Armani heats up fragrance launch with brand film

July 9, 2012

Fendi chooses social imagery for fragrance push

July 6, 2012

Amazon makes play for greater influence over in-store shoppers

July 5, 2012

Dior continues fragrance push in summer-focused app

July 3, 2012

Burberry, Ralph Lauren receive genius rankings in L2 fragrance IQ

July 2, 2012

W’s 8pc ad page boost indicative of luxury revival

July 2, 2012

Neiman Marcus, Armani incentivize purchase via chat

July 2, 2012

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

Burberry revamps beauty campaign via multichannel efforts

June 15, 2012

Dior, Louis Vuitton round out auto-, beauty-dominated Vanity Fair

June 14, 2012

Dior sticks to imagery, video in online makeover

June 12, 2012