Marketing

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Jewelers tout customization, craftsmanship in bridal push

March 14, 2018

Versace delves into logo inspiration via supermodel storytelling

March 14, 2018

Luxury aims to make mom’s day with gifting pushes

March 9, 2018

Gucci, Prada among Italy’s most valuable brands

March 9, 2018

Lexus translates customer appreciation into art

March 9, 2018

International Women’s Day sparks charitable, empowering efforts

March 8, 2018

Max Mara embraces logomania via heritage rehash

March 8, 2018

Gucci’s blogger gifting boosts digital word-of-mouth in January

March 7, 2018

Aston Martin taps Tag Heuer as official watch partner

March 6, 2018

Consumers expect customized, convenient mobile shopping experience

March 6, 2018

Bridal market is big business opportunity for luxury

March 5, 2018

Lexus contrasts virtual and reality to drive dealership traffic

March 5, 2018

Sharing economy in luxury: Luxury Memo special report

March 1, 2018

Are virtual influencers an effective luxury marketing tool?

March 1, 2018

Carolina Herrera explores lighter side of romance in perfume promotion

March 1, 2018

The changing behavior of affluent Asia-Pacific consumers in 2018: Part 1

March 1, 2018

JetSmarter extends offerings beyond travel via Hublot partnership

February 27, 2018

Luxury cannot afford to ignore consumers of color

February 27, 2018

Stella McCartney puts farcical spin on fashion film

February 27, 2018

Snapchat’s ecommerce experiments offer alternative to waning influencer presence

February 27, 2018

Chanel beauty pop-up gives lip service to Los Angeles

February 26, 2018