Marketing

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Lalique expands decanter collaborations to include Patron Tequila

October 19, 2015

Louis Vuitton emphasizes importance of journey over destination for cruise ads

October 19, 2015

High-end spirits category flourishing due to “sensploration” culture

October 19, 2015

Data-driven personalization is today’s handwritten note: Tamara Mellon exec

October 16, 2015

Social media presents brands with inspirational window to millennials

October 16, 2015

Sephora exec: Beacons need more time to evolve

October 16, 2015

Givenchy spurs inspirational memes for latest fragrance effort

October 15, 2015

Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO

October 15, 2015

Barneys exec: Responsiveness strategy should spotlight mobile over desktop

October 15, 2015

Authenticity, engagement make for stronger social media presence

October 15, 2015

Can Snapchat keep users happy as in-app marketing proliferates?

October 15, 2015

Global marketing requires balance of freedom, control

October 14, 2015

“Endless aisle” approach future of omni-experience marketing

October 14, 2015

Function supersedes form when building digital commerce sites

October 14, 2015

Creativity will be the hallmark of a successful brand

October 14, 2015

Facebook aggregates products and offers for dedicated shopping section

October 14, 2015

Valentino strolls the streets of Rome with “Donna”

October 13, 2015

Luxury now dominated by social connection, says Future Laboratory

October 13, 2015

Fendi explores gender roles in fall/winter menswear film

October 13, 2015

Land Rover tests Facebook lead ads to streamline inquiries

October 13, 2015

Fortnum & Mason bewitches with spooky tales from its crypt

October 12, 2015