Marketing

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Tatler school guide supplement boosts newsstand sales 14pc

September 21, 2012

Moët, Michael Kors kick off new Twitter design to bolster engagement

September 20, 2012

3 C’s bolster video ad effectiveness: research

September 19, 2012

When and how to start holiday marketing for luxury brands

September 18, 2012

5 common mobile commerce mistakes

September 10, 2012

Online video poised as No. 1 focus for luxury brand digital marketing this year: study

August 24, 2012

The importance of a mobile search strategy for luxury marketers

August 24, 2012

Vogue Paris kicks off September fashion issue with relaunch

August 23, 2012

Are brand ambassadors still relevant for luxury marketers?

August 22, 2012

Condé Nast Britain print, digital publications see increased circulation

August 17, 2012

Cartier, Chanel kick off The Cut site relaunch

August 14, 2012

Condé Nast Traveller taps Chanel, Omega for Sept. relaunch

August 8, 2012

Philip Stein uses word of mouth, brand ambassadors to break fall collection

August 3, 2012

49pc of tablet owners have clicked on an ad: study

July 31, 2012

BMW, Chinese ecommerce, Selfridges and Karl Lagerfeld – News briefs

July 26, 2012

Top 10 luxury brand mobile apps of H1

July 23, 2012

Marc Jacobs aims for online sales with fragrance push

July 19, 2012

Could native apps disappear as HTML5 apps gain?

July 6, 2012

Why is SMS not playing a bigger role in brands’ marketing efforts?

July 3, 2012

Forrester outlines 6 steps to customer experience

June 28, 2012

Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012