Marketing

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Leveraging consumers as a marketing channel the key in China

February 25, 2021

Luxury brands condemn violence against Asian Americans

February 24, 2021

Luxury retail: Why a customer should love your packaging first, and then your product

February 22, 2021

Future of brand innovation depends on post-sale engagement

February 19, 2021

Internet usage, ecommerce spending increasing globally: report

February 17, 2021

NYFW’s virtual events are not one-size-fits-all

February 15, 2021

Brand elevation: Why and how prestige brands have to be built differently in the Digital Age

February 15, 2021

Launchmetrics launches digital street style initiative

February 12, 2021

4 marketing tactics to win China in 2021

February 11, 2021

Consumers yearn for brands to display social values

February 9, 2021

Most luxury brands shy away from Super Bowl

February 8, 2021

How COVID-19 is changing the stakes for Chinese New Year

February 8, 2021

Dior, Chanel lead fashion markets in media impact: Launchmetrics

February 8, 2021

Pandemic ushers new era of conscientious luxury

February 8, 2021

Convenience, consciousness “new essentials” for brands

February 5, 2021

How luxury labels use LinkedIn to maintain connections

February 3, 2021

As wait for in-person events continues, how have marketers adapted?

February 2, 2021

Resilience, adaptability drive consumer trends in 2021: Euromonitor

January 28, 2021

Savvy luxury labels diversifying digital offerings

January 27, 2021

As consumers opt-out of tracking, first-party data will be key

January 27, 2021

Leveraging influencers across multiple platforms key to digital brand marketing

January 25, 2021