Sports

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Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Loewe taps US soccer star Megan Rapinoe’s edge for fall/winter 2020-21 campaign

February 26, 2020

LVMH’s Hennessy Cognac to break first commercial to mark NBA sponsorship

February 13, 2020

Louis Vuitton x NBA: Good play or a step out of bounds?

February 12, 2020

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

Why Big Monster holds the key to Chinese Gen Z sneaker fans

February 3, 2020

British watchmaker Bremont signs up for five-year timekeeper sponsorship of England Rugby

January 30, 2020

Hublot condoles death of brand ambassador Kobe Bryant

January 27, 2020

Louis Vuitton looks to score more sports fans in NBA alliance

January 24, 2020

Bentley Motors eyes skiers with Bomber Ski partnership

December 10, 2019

Land Rover breaks winter ad campaign targeting US skiers and snowboarders

December 9, 2019

Keeneland’s Christa Marrillia: Luxury Woman to Watch 2020

November 13, 2019

Mercedes-Benz adds AR activations to Atlanta stadium

October 8, 2019

Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential

September 24, 2019

Hugo Boss sets sail with sustainable boat

September 23, 2019

Land Rover hits the slopes with Team USA partnership

September 18, 2019

Cincoro Tequila taps into NBA fanbase with ultra-premium spirits

September 16, 2019

Tag Heuer campaign spotlights tennis’ next generation

August 27, 2019

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Tag Heuer furthers Formula E presence with Porsche partnership

August 26, 2019

Montblanc gives back with tennis collaboration

August 26, 2019