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March 20, 2026
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Luxury Memo special reports

Children in luxury – Luxury Memo special report

March 13, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Loewe presents creative directors’ debut collection at Bergdorf Goodman
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Loewe presents creative directors’ debut collection at Bergdorf Goodman
Coty shakes up board, announces resignations
Nespresso turns to pop star to lead next campaign