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Multichannel

Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

Louis Vuitton's The Goose's Game Louis Vuitton's The Goose's Game

 

By Jen King

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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  1. Vestiaire Collective study links self-doubt to new purchases
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  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Burberry releases 'The Trench, Portraits of an Icon’
  7. Gucci drops see-now, buy-now Primavera edit
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  9. Rolls-Royce Black Badge turns 10
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