Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"df4c7e276d91eb1680876f2f7a98eaa7","s":"b534c097df7fbc7c"}
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