Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"887770de3647299efd567faa966c96b4","s":"bbd830f5422837c9"}
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