Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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xXgDK\/GpV+nCW9XQMjnrzbq4E\/5bpYtXkBzJh6P+ZOWkvfUGfVISlIRNzaT4\/gbUGtN9XpyybOJgmnPl3khEyziGCxk9ZLnzpQ6A3zsy3R3O9uHnQ5QaKxlw8huYx9R2wetFU6Ym+Tl\/8E1jM2LgH9EMbkOJCLjqeLHgnKJ0r10WZ1Q4P+bh+UaF7IQWsqQDpDBrYdxX+AxNHf7i6FyT2Lvt1sXo3TwjvnUvVgf+X5\/U2\/y5sGZtNNWB3ICKWh\/lcOkeintn3IpqRkrvxCaXnSN14LBZ8XDWNR8WxC7JhtpcsP0y6J\/J5+g7NX0sLmK5PptAkIexIVlGqnSc3NY9ryocaHdrDbsmMIoK\/7oxLgqoTnnpFxyXFszGtm2rALXvTKlNjYX3yHIbrGzhyPYyQzpoESyELR10YL4cbYjKu5f0lxoGuX2J2Ul4Mfo7tPozrHq7gPkp10zBRqWBKZbSPdW2YJY6tuVzmCfUosQohEBEAcxokh2cntkd9Q22NLxPbxxFwDciyyJ7riE3LQa9tJxQnRGYOMRhfWYIa8IIA1fepEW0nekxZLrR93zJOCBQ3IsVjBfUCSW3yjnBWs5coS81KkXVPAT3SEg87UExFWCdDzu5s93XX\/lR\/NrXrnUJNgrxMqnZ2hCAqSCYlP4x90uDfOC1eW32GybMUlz5VSH8y0puYFdT5z\/OxhopDPKB2lew7l5zNTRlsBfGNTY8Z+BCT9UVoehad6Ygb2e82mGimRxNTAkJPkA\/hGBb2csE9yhc\/viNsZ0QV5Kd54XGGHeVfaA\/gdukiHDwJqrLBhAMfbsX83QjkQyUH3p6xAZRW46qXCisTCHHjESdnxIjsB\/\/K6669tpliQqyCSR+XQlO9+1+GXdgT57bJJHut5Q6vMEOLrZI97DB6qQjzIM4MCWTPXKMPYfc8SbM3IsSM8yBfQakZjCY1QIPrlV2CQAiAEuXmL0pauFAKvgEI+XK35IStdML2gaUN0+BuOhCB7e5OWOUJePWhpq4NSMNPEzxnAoBnhmNNHeoyNfoIhPC8VRcxfy5\/IskX2dnGxrl66wr9lxbHiGnQFaO1qvHV\/UYrMicl0d7CGXvhGetaBeGv3Rwo70Up40ZLwaLB1ZXGwWYKDSlfcSasIk7mRxJ9MbOL54cfYeDRO8CySbI9hcbWkv8h3zfm3LjX9fXMJmpu5jKkj4amEZQT\/fQIExnIWq8kx1lD0OPjk1HAZBo1nQTv6FE2GIM2XHUFlugUf7EMVCBcHCaqjAc5GJiGCjMQFaHZKV5t1PKmue2MUPyaV3NJF8A4klAGrqWKnETDK3a1wSM+B+HOZJ6Og7LdXSXeYXINLmQpDhF4T29QCW\/y7JIpfd6ZvobGiuaWFgz\/E0c\/KRj09ONu5ee6Q168W45xb3W1m9k2y4+m9IRuA2zq4XlfBJqWpyX\/tyg0EJ9+9fD5bGY9T\/AbtO+fZNhNofkqRfdsoPEi2qDmRy1a8pCTySB66KjRQiL3SVrQ9ZbXF9uIuZgtTCt+m7H+b\/gyDZV\/oFh0fotWMef6JwwquCNoZwBTgAfbUZ+5JBQBDq1txv3LLnTcKWK\/N8IIzWpBBQ1BF2YIvJfBYpfhBFAPw6ro3lLeFE+3w0CSf\/aGKn07RcVPKj2T8mWoMHNaOEf36ptdlTA4DBqmOjKgwY\/aOeNpPkBPpwRjFG2ScSLWHK9FGjgsf1pUQQxI+FUiA5Y2ipNY4b8\/CpuzZ01dwE1HjaoYwt7fuM21pBBlrdTmZDN5mTGPV6bWathI9Y9CIaH5LZGXU6Sv4pPRXYiUWuA2iAfH7cCVKBfZcjDBFv4SGmnW39sg14hgl+sAmrot74L8KrPgr88SZ80VrwqJbfSklVMCb4S2kCSgN1o1qFK+JutupE0ebh0wpriH+ygIb61jWJGcqZgg58sJgB6bJqciUwjCZNrYwcAoP3KyFijou0ilvW2U5t2u4y2T+lUNU+ROYlkKQRQSeCzjU+5mQgflnDbk7Mej0pOKjK1p7KT9mfQjKjTU\/UQ1a8e2GJmeA4NZPz1E\/9bHfAypAznZExOcrbjdBwAqGwHuO0wR0QX4yJgefKj05usXPSgJjDKRxc32A8l7bA\/Pdx7fOADZ2ZtagW35HH3zdQBNbJqcq\/ylSyz6gAhTSjIYdBGTMguOtrm2pO7tqUXMkjltJ7UxGWkVLGJSjUoYFL8gtxsUi9WCuTmTdUeUKTF++6zwqV3xjaeRosbtRGYP36+cl0b2fWl6EPZvhQUxTUPeoMi++1mgVbL5pSVWw7Os3iWcqjZyv1qpIEMdm5eWyfcgoEZ\/KKFBDTUqPipIayVFTbM3PQaAz4gjVaP6snQWcM8obl2NriDIYSUAt\/41\/i77+2pFe+SRsoUGA8vhhMGJ4iPaeQAJeYcLaoTdBvMAzE\/AH0oN1QRAnu97yxgFkCGBr1sl2ZyCIX59A5YPA9q\/+lKo3N3mmX9hRzuTjQCY3mlNFhTsUUJ5mYerQ+avMhbT6BILoj8KfNI2WeOVVJWmdEmfJl3E83n1rYofmWDWcuEfFniIEQB9hLbsvhYe+HBN0fk09EG3oiZ7Jyf0YVthBVV1PRCWvUp5aJtDxMPqYLi1VI4H98dUzE3s3PP4VYg9V1jpH0802pA\/hP6k7\/XLxKxk+D1HTiQpW+TLRVrYoZHMYVofBQbMNYldaXCNwE73tevE1Ja1dQG9m0nwTDAVcK4tDZekJCguoHbW5xx9nb7J8GQ7FvxL0vQFDkziY8Y8nJvhp8U\/EChnQmYhbmvFLMrcwrbCmExRLFuWgdgfbGCafVql\/pK1Ix7Va1QmdXaQbIZkoQFaZu8E7fVoFmsNnjh9z3OWS9BtPVnpkrGuusvNkUIptGAXEukeYMbqznAxDC30VFqm89hTKR5JvedsY02bAshBIUwTyXPoxnvlcTo\/fGD+gVW\/Jr4gthV0HBV0eedgCGG2+5WJ2e1QYHaDs0qYZgFiYzXo1n6VJK6jZx3\/0mPO9QRyTy55E3bhoN95TjO9qr4EVH\/iTf5F5+uwseOmSJNIRq9p4DMpysfaCFKjT3BOmWJ72\/p2V430wxECqEBbJO9r6gf4sMgr5QPZmb48kyEpb7y1jLdTAAVTtkIw+Fh48627AoNoKbWe+SnVJ+gTnyB10zzx3IVgSBrOYRNYzNSoK+p86DOhtuPj0LiGBKFxtTziCF4Y0U3o1xnZBJL9ITDC6Jxw25BHPm3skzF0bBH5BYfJC\/pQsz42GImgt5fzrRuCSmF1Rb2Ug0I+cCLi6O9meMJJoovBOXCbbb8CXNrR85Nl+8ADkqbFxq9qzNiKtGw\/L1AWqM0eZETvxA3zhHsAXjOrCQzymPo\/j+c7JebCKW2kV6MXaaQE67vqBcxY4d96qLZCqjPw+NXox6WsTnFWol4q52Wlpc40mRGTmB36wJo+ZHocV4x7Zh8juy11Vb5yhcrld3vxCN4spi5oD3MWVkiqBTJJRoWXbZIsfGeaxjPor82uViyqKY+r2JEMMAAii+0FcZJRYWMifdWfJF5mlWpYk5hjCL0nhCbcx7+EUIhCaV1XQbJZxx7TrgCbFYV5j1TG9YpNVtxsjI7BjvbUy3A5gJmDpo1k8cgH6X1V\/Xxyyrxcq7LuzFxkV1ttnMyLoCxmj7eu5xS2f6DGIWTKM77FY4Fmkb1cgFzTD0q8fMnvZ4B3OQMf\/I43nJo8oi+VaJUQ15YHYlAVxXpxzV0flYyFchE3eq7ScdmJ+3gGsRCoI0TWqXCAM7o3J1GaOc\/4L5\/hw2AYJqeVc9fzqF1SowXFXyxvIYoQFIG3C1vCdPRH7B1Qd2Ka6w==","iv":"16ec5d248d36c72aaa537384ab62105b","s":"0512be3cc92c0264"}
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