Marketing
June 20, 2018
Marketers need to remodel their customer service. Image credit: Moncler
By Sarah Jones
NEW YORK – As marketers look to overhaul their customer experience, many are just skimming the surface with superficial makeovers, according to a Forrester analyst.
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","iv":"c2a74a2d271a6ef97770920667d36819","s":"d99cb597530868d1"}
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